Baba funny shoes help the brand differentiation strategy a comprehensive upgrade

Baba funny shoes help the brand differentiation strategy a comprehensive upgrade

April 2, from the fashionable shoes Co., Ltd. Jinjiang City of Fujian Province's "Chi Shang Chao Yue" Baba funny shoes new conference in the autumn of 2011 Philharmonic Jinjiang Hotel grand opening. Zhang Zhifeng, General Manager Baba funny Nike Air Max 24-7 shoes brand led the company all the high-level, work from across the country agents and distributors, to discuss children's shoes in 2011, Baba funny brand development strategy.

It is reported that the conference theme of "Chi Shang Chao Yue", indicating that Baba amuse the children's shoes in 2011 entered the fashion Nike Air Max 90 market and fashion in the children's shoes set off a wave of industry, and then jumped in the shoes industry fashion leaders. Of course, the positioning of a brand is not the business of talking about it a whim, for fashion Baba funny position, Zhang gives his own explanation: "The key is based on current market conditions. In Jinjiang, sports fields close to saturation If Baba funny to join the campaign battle, then the brand's development is undoubtedly negative, only in a sport the Red Sea, out of the brand style is different from the others in order to have gained in the market place in the world. "In addition Many young parents after 80, not only dressed in their own information on drawing attention to fashion trends, a clothing in the treatment of children, and also out of the last generation of durable wear shoes requires basic needs, more to the degree requirements of fashion shoes.

"We are concerned about the children's brand Baba funny grow up healthy and happy, but also let them enjoy the fun of a colorful childhood fashion," said Zhang Zongxin full heart.

To strengthen the brand's core competitiveness, fashionable shoes in the future will be spending huge sums to build Baba funny shoes, brand based on the original and then rose to a new stage. Baba funny brand of 2011 is a comprehensive reform of the year: publicity, the company will increase the brand's promotional efforts, targeted television advertising, online media publicity and outdoor ads, will be known to create funny Baba strong brand shoes channels; product packaging and design, funny Baba trends will combine the current, less boldly past the field of children's Nike Air Max 2009 shoes with purple-based colors to create a brand different from other similar products feature signs; terminals, the company will be fully supported around the agents and distributors, business partners, with all their joint efforts, in a bid to end on a good brand image.

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