Back Linking Strategies For Seo

Some people mistakenly think that search engine optimization is all about taking care of the site

, its design, as well as the content on the site. However, a good back linking, off-site strategy is just as important as on-page optimization.

The way that back links work is pretty simple. When a entirely separate website posts a link back to your site, a vote is tallied for your site by search engines. Google, as an example, uses these votes to increase your search engine page rank, which ultimately helps your overall SEO goals of maintaining status in the search engine.

For a back linking strategy to work, two things are important. First, the site that gives you a back link should have a high page rank or search engine ranking, or at least a higher one than your site does. Second, a goal of this type of off-page SEO strategy is to compile as many links as you can, but not all at once.

It is important for you to adopt a link strategy as a gradual (and natural) exercise. If this appears to be unnatural to the search engines then you might be classed as a spammer or a buyer of links.

Another important principle of generating back links to your site is that the quality of the site matters. For example, directories are often used by webmasters for the sole purpose of earning a back link. This is good, but the content on directory websites is usually minimal at best and usually not relevant to the content on your site. High quality links on the other hand come from other websites that are focused on the same topic as yours. These types of links back are treated as more important and are the kind of links that you want to get.

Therefore, you should try to find relevant directories and other sites which concentrate on your area or niche. If these websites have a decent page rank themselves this will help boost your SEO effort - any extra work taken to get these links is well worth it, so do persevere.

One other thing to bear in mind is how many links another website has on the main page which links back to you. If you are on a page with another 300 links then the power of your link is diluted. Of course, directories will usually have many links on a page so quality is even more important. If you can persuade a website with a good page rank, relevant content and fewer links to link to you then you have scored a very valuable 'gold star' with the search engines. You many only need a few links like this to do very well in the organic search results for certain keywords and phrases.

Implementing this kind of an off-page SEO plan does take time. While you're constructing a plan to build the amount of links you have, your on-page optimization should be at its optimum level. Over time, your back-linking, off-page strategy in combination with your on-page optimization will pay off.

by: Andrew Long

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