Backlinks, The Most Important Seo Factor, Explained
The tasks that a successful internet marketer must complete on a daily basis are many
. Creating quality content and an easy to use interface are important, but the most misunderstood process in search engine optimization is how to create quality backlinks. Links are counted as votes by search engines; the more links that are pointing to a particular website, the more strength that site will have in the rankings. Of course, the higher a site is in the search engines rankings for popular keywords, the more visitors that site will receive. Hopefully, the more visitors a site has, the more money it will make. As simple as this may sound, there are a few more elements that a link must have in order to be valuable to your site. These can be best summarized as page rank and relevance.
Page Rank factors.
Many factors are included in page rank, not the least of these is the number of links that are already going to a given page.
A good link should always come from a page with high page rank, otherwise it is of little or no value. If you had the option of getting one link from sites with a thousand backlinks coming in, it would be roughly worth the same effort as building one thousand links in a day which have no page rank.
Relevance factors.
The big time search engines value links from strong sites, but they also value those that are related to your niche. That is, if you have a site about airsoft, then you would want other sites related to airsoft to link to yours. Recent advancements in search engine algorithms also will give weight to links which match the topic. A site targeting "yoga" will now greatly benefit from a inbound link on a site targeting "exercise" or "health".
When you find a site which allows you to post a link, simply paste the desired url and anchor text in the appropriate areas, and you are set. Anchor text is important because it tells the search engines spiders what your site is about. Occasionally you will need to enter in HTML to get a link. To accomplish this, utilize htmls a href to build a link using your keyphrase as anchor text.
The link netting method.
With backlinks you will not only be able to strengthen your own sites, you will also be able to increase the page rank of pages already linking to your site, by building backlinks to them as well. This method is commonly referred to as link netting, and is very effective. For example: if you wrote an article and then linked it to your site, it would more than likely start off without page rank. If you build links to that page, then eventually it will get stronger, and develop a decent page rank. The stronger that the link becomes, the stronger your main site will become as well. Link netting is a necessity if you want your site to be legitimate and rank well in the search engines.
Good content is worth gold.
Lastly, a good link should come from a page with decent content. This means that you should not simply write valueless content just to create a link. Make sure that your information is useful and then provide a link somewhere in the text. Also, remember that the best links are those that are in the text of an article. Side bar links work, but in-text links are valued more by most search engines.
The best solution.
With all of this, you have to ask yourself the obvious question: "How can I get high PR links which are relevant to my content?" My newest tool, http://backlinksdaily.com solves this issue. By signing up to this service, you will receive a different place to put your link, every single day, it will be of high value, and related to the content of your site, as well as your keyphrases.
by: Tyler Gillette
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