Baidulinx Inc. – Spanish, Russian & German Versions

Baidulinx Inc

Baidulinx Inc. Spanish, Russian & German Versions

Baidulinx Inc. is the market leader in Language' specific search and home page marketing. Our brand covers every continent in strategically placed locations. Below is an insight to where we are going and why. As with any successful business, expansion and new markets are key to progression, profitability and brand image. Baidulinx Inc. is no exception.

Spanish Version:

Baidulinx Inc. cannot ignore the fact that Spanish is the 3rd largest spoken language on the planet. Whether it is in their homeland, the Americas or Asian colonies it is one of the most widespread languages next to English. Baidulinx is currently looking to incorporate this version so that we can demographically base our Language' specific site, not just to the language but also to where the pages are being viewed globally. Obviously, trends in Puerto Rico or Mexico will be different to trends in mainland Spain. Also the nuances in the differences of the dialect from country to country need to be taken into account and specifically targeted to each edition. We know users' surfing varies depending on what country they are in even if the language they are using is the same.

With an estimated 500+Mn people speaking Spanish across the Globe, and 34% of those people using the internet, regardless of their location, it is a demographic that needs to be catered for. The growth over that last decade for Spanish speaking internet users is over 650% and comparing the language to English, the penetration per capita is almost 10% higher.

What we will see in the South American countries is very similar to our Asian ventures. With developing countries, the penetration and target market will increase substantially over the coming years as internet backbones and services improve with Government policies to improve communication infrastructure. It is a recognized fact that the progression of a developing country is integrally linked to its patriots having access to internet and communications facilities. Considering countries like Chile and Argentina having almost 50% penetration on internet to population, to Peru and Panama who are as low as 30% there is a massive population of people that will benefit from a Language' specific search engine. Our Spanish version will be our most varied application of our product and with its implementation we will be looking to media partners in each and every specific country to drive the brand through. Our Spanish Edition will be a flagship product that will enhance the Baidulinx Inc's brand on several Continents.

Russian Version

Russia's population may have declined with the breakup of the Soviet Empire but with a population of over 144mln and a language spoken in over 33 countries it is an ideal market for Baidulinx Inc. to introduce our Language' specific site. The internet industry has seen a massive increase within Russia over the last decade with an increase in users between 2000 and 2010 of over 1,825%.

Although still seen as a powerful nation, its infrastructure is still way behind Western' levels and to that end the Government is rolling out a Broadband network that will reach the majority of the populace. This will have an enormous effect on their current internet users. With 3G just being introduced and a stereotypical nation of entrepreneurs, the internet and its availability within the country is of paramount importance to its people and the success of the economy.

With a 33% increase in internet users, 60mln in 2010, up from 45.24mln in 2008 there is a huge requirement for a Language' specific porthole within this demographic.

As with our Chinese and Japanese version, again we face the task or translating and capturing Russian texts and characters and relating them to possible English translated sites. Our main purpose here is to make the site as user friendly as possible. Our research has shown that although there is a vast market for our Language' specific site, we need to keep it functional over technical as the majority of Russian users' are still not at the level of some Western and Asian countries internet users are used to. We will look to concentrate on retail, service and information sites as social networking is not as important to our Russian users as it is in our Asian versions. With commerce being the main driving force behind our Russian' version it will allow us to expand out media partnerships, not only with Russian businesses but also we will be able to offer this porthole in Russia to our foreign partners. This we are sure will solidify our business relations and open new channels and partnerships in due course.

German Version

In Germany we will be catering to a sophisticated and well versed internet user. With over 65mln users out of a population of 85mln, a 79% penetration means that we will be providing a site that is of use to a massive percentage of the population. Baidulinx's Language' specific site will cater to the largest online population in Europe!

With German being spoken in several countries, both Switzerland (3.7mln) and Austria (5.9mln) by the natives and almost 1mln people in the United States it is an ideal European language for Baidulinx Inc.

Baidulinx Inc is looking to benefit as online ad spending reaches 3.5bln in 2010, after an 11% increase from 2009 there are huge revenues available and our media partners will be dynamic, versatile and very knowledgeable about this target market. With a conservative audience such as the Germans, we will have to prove our sites benefits and utilize all the partnerships we have created to maximize our penetration into this field. We will be specifically targeting our site to what our German' users will want most. Studies have shown that internet users in Germany pay their bills, do banking (77% of online users in Germany utilize internet banking), shop and search for entertainment on the Internet. Our Language' specific website is ideally designed to accommodate these preferences and we already have a proven and working model for this audience.

The internet services market will be worth in excess of 4.5bln by the end of 2011 and Baidulinx Inc will be positioned to take full advantage of these potential revenues. By being the #1 Language' specific search engine in Germany, we are showcasing our product to one of the best demographics available for product testing. Although we will be releasing a complete version, we will use the German and Japanese versions to beta test improvements to the site and concept as a whole.

As we develop our product we will strategically place our Language' specific sites, where they will benefit the populace most, be utilized the most and be the most profitable. That is Our Mission'. Our experience with our first 4 versions has helped us immensely in determining where we are taking Baidulinx, the question is, whether you will be there with us!

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