Bakery And Cereals In Italy To 2012 - Aarkstore Enterprise.
Introduction
Introduction
This databook provides key data and information on the bakery and cereals market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights
The market for bakery and cereals in Italy increased at a compound annual growth rate of 1.4% between 2003 and 2008.
The bread & rolls category led the bakery and cereals market in Italy, accounting for a share of 70.3%.
Leading players in Italian bakery and cereals market include Barilla Holding Societ per Azioni, Morato Pane S.p.A. and Kraft Foods, Inc.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Italy
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Contents :
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Euro), 200308 27
Value analysis (Euro), 200813 28
Value analysis (US dollars), 200308 30
Value analysis (US dollars), 200813 31
Volume analysis, 200308 33
Volume analysis, 200813 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Barilla Holding Societ per Azioni 51
Kraft Foods, Inc. 53
Chapter 5 Category Analysis: Bread & Rolls 55
Value analysis (Euro), 200308 55
Value analysis (Euro), 200813 56
Value analysis (US dollars), 200308 58
Value analysis (US dollars), 200813 58
Volume analysis, 200308 60
Volume analysis, 200813 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Breakfast Cereals 71
Value analysis (Euro), 200308 71
Value analysis (Euro), 200813 72
Value analysis (US dollars), 200308 73
Value analysis (US dollars), 200813 73
Volume analysis, 200308 75
Volume analysis, 200813 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Cakes & Pastries 86
Value analysis (Euro), 200308 86
Value analysis (Euro), 200813 87
Value analysis (US dollars), 200308 89
Value analysis (US dollars), 200813 89
Volume analysis, 200308 91
Volume analysis, 200813 92
Company and brand share analysis 94
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 103
Value analysis (Euro), 200308 103
Value analysis (Euro), 200813 105
Value analysis (US dollars), 200308 107
Value analysis (US dollars), 200813 108
Volume analysis, 200308 110
Volume analysis, 200813 111
Company and brand share analysis 114
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 127
Value analysis (Euro), 200308 127
Value analysis (Euro), 200813 128
Value analysis (US dollars), 200308 130
Value analysis (US dollars), 200813 131
Volume analysis, 200308 133
Volume analysis, 200813 134
Company and brand share analysis 136
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 10 Category Analysis: Morning Goods 147
Value analysis (Euro), 200308 147
Value analysis (Euro), 200813 148
Value analysis (US dollars), 200308 150
Value analysis (US dollars), 200813 150
Volume analysis, 200308 152
Volume analysis, 200813 153
Company and brand share analysis 155
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 11 Country Comparison 163
Value 163
Volume 167
Market share 171
Chapter 12 PESTLE Analysis 172
Summary 172
Political analysis 173
Economic analysis 176
Social analysis 180
Technological analysis 183
Legal analysis 187
Environmental analysis 190
Chapter 13 New Product Development 193
Product launches over time 193
Recent product launches 195
Chapter 14 Macroeconomic Profile 196
Macroeconomic indicators 196
Chapter 15 Research Methodology 201
Methodology overview 201
Secondary research 202
Market modeling 203
Creating an initial data model 203
Revising the initial data model 203
Creating a final estimate 204
Creating demographic value splits 204
Primary research 204
Data finalization 205
Ongoing research 205
Chapter 16 APPENDIX 206
Future readings 206
How to contact experts in your industry 206
Disclaimer 206
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by: Aarkstore Enterprise
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