Balloons: The Most Successful Promotional Item, why?

Balloons: The Most Successful Promotional Item

, why?

As a marketing strategy, promotional balloons are a fantastic investment. Not only are they extremely cost-effective, they require very little time and effort to effect, but more than this, they are a highly efficient means of conveying a business' brand name to a large audience. Indeed, balloons, and other types of promotional material, have proven a very effective means of advertising.

Businesses that make use of promotional materials make more sales, have a larger customer base, and are generally more successful than those who do not. This fact is reflected in the proliferation of the promotional materials industry in recent years this area of the market is big business, and on a global level, turns over billions of pounds every year.

Balloons are extremely convenient to distribute. It is common to see balloons being offered by companies in many different settings at conferences, trade fairs, and open-days balloons are a common feature. And yet, there is another area in which balloons can be extremely effective, and that is in door-to-door sales, or direct sales, as it is otherwise known.

With direct sales, perhaps the impact of promotional balloons is due to the added impression of professionalism they provide. A company that has invested in brand name promotion is clearly a company that wishes to do well. And companies that strive for success are frequently more compassionate towards their clients than companies that do not expend much effort.

Moreover, because people are naturally attracted to balloons (the reasons for this is unclear, but most people love balloons, either playing with them or watching them perhaps it is their shininess that gives them such allure) they are much more likely to pay attention to the message that the direct sales person is trying to convey.

Not convinced, then just imagine somebody knocking on your door with the intention of selling, normally you cannot wait to get rid of them, but if they have a pretty present to give to you, you will be a little more willing to give them the time of day, particularly if that present is a nice and shiny balloon. The point we are trying to make, is that when it comes to door-to-door sales, balloons are much more likely to help you to get your foot in the door. They are certainly worth a try, and in terms of cost, there is very little financial risk involved.

Balloons come in a wide variety of styles. Purchase foil balloons and fill with helium, for a sophisticated appearance, or latex balloons with air, for a cheaper, yet equally attractive alternative. Of course, the design that is printed upon the balloons is entirely down to you. Many companies that sell balloons for promotional purposes also provide artwork services, you issue them with a proposed mandate, and they can design it for you.

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