Banner Ad Pricing - How to Sell Banner Ads on Your Site and How Much to Charge?

Banner Ad Pricing - How to Sell Banner Ads on Your Site and How Much to Charge

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If your site is over six months old, has consistent traffic, and receives over 500,000 monthly page views, then placing banner ads on your site has the potential to generate thousands of dollars for you every month. Here are three strategies for selling banner ads and setting your banner ad pricing rates:

1. Enhance your site's content and design. By creating popular content on landing pages and targeting your content to a specific audience, you greatly enhance your site's banner ad prices because advertiser's prefer specifics over generalities. Also, make sure that you allow ample space for banner ads that measure 468 x 60 pixels. Ad space in this size will allow you to charge more.

2. Develop audience and site statistics. You'll need to gather as much demographic data about your site's visitors as possible. Key information for prospective advertisers includes the location, age, gender, income level, and ethnicity of your site's visitors. Such data can be obtained through online surveys and traffic analysis tools. Software can also help you compile and analyze page views, click-through rates, and visitor return rates. Crunching these numbers will entice advertisers to purchase from you, and it will also help you develop realistic expectations of how much revenue your site can generate.

3. Undercut your competition. Pay attention to your site's competitors and find out how much they charge for their banner ads by examining their advertising rate cards or by contacting them directly. If you can afford to do so, set your banner ad pricing slightly less than theirs to encourage advertisers to market on your site rather than on your competitors' sites.

There are four major models for banner ad pricing: flat rate, cost per impression (CPM), cost per click (CPC), and cost per action (CPA). CPM, which charges based on every thousand banner ads viewed, and CPC, which charges each time a user clicks on a banner ad, are the most common pricing methods used. Banner ad rates vary widely depending on the size and the nature of a website. CPM rates range anywhere from $1 CPM to $35 CPM. CPC rates generally range from $0.10 CPC to $1.50 CPC. Be sure to price your banner ads so that your revenue will cover the software costs involved and help defray your site's hosting costs.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your FREE copy now!

Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000+ unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com

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