Banner Advertising Tips

Banner Advertising Tips

Banner Advertising Tips

The use of web banner advertising is very effective and is one of the most creative ways in which you can obtain interest for your website or company. Herein, you will discover three tips that will assist you in creating an appealing web banner that will generate clicks and drive traffic to your website.Either way that you choose you should note that the most effective web banner advertising involves the use of images. More people will click on a banner that is an image than they will on a banner which is a text advertisement. This is generally because web banners which feature images are more pleasing and comforting to the eyes, whereas a text banner immediately makes a person think of 'advertising.'

When using banner advertising, the banners should be changed out regularly to keep them fresh and up to date. If there was a sale that a previous banner was promoting and it is still up after the sale is over, the customers are going to quit using the website when purchasing their items. They are going to lose faith and trust in the company that is still using these out dated banner ads. One way to try different banners is to create a multitude of them and place different ones at different sites. Once they are all up and working, the click-throughs from each banner should be kept track of so that they can know how many hits each banner is generating. To find out if the banner is working or if the reason that there are hits is because there is more traffic on one site or if the banners are truly effective or not the banners should be switched out for another month with the websites where the hits were low.

Banner ad is a hypertext link, which points back to your original web site. it is very important to have a correct size and colors of your ad, so that it would attract more visitors to click it. There are many ways to build your new ad using software or hiring an online programmer to build your new banner.The most common mistake is the use of the loud noises or flashing images in their web banners. There is nothing more annoying then visiting a website that features banner advertisements that begin claiming in audio files that you have won a prize or that begin blinking off and on in order to gain attention. 98% of all web surfers will immediately ignore these types of banner ads.

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