Barriers to Marketing Planning – Do You Know What They Are?

Any idea what the barriers to marketing planning

? Better yet, do you understand how to get around them when you see them? There are a few of them and ways around each. All you need to do is understand what you are looking at. Here are 3 common barriers and some tips on getting around them.

1) Not Knowing Your Product Not understanding your products fully and, more importantly, what all they can do for their customers, can be one of the largest barriers to marketing planning. Take the time to read up on the product, the accessories that accompany it, and the industry uses of it. Play with it to get some personal insight to how it functions. Knowing all of the latest information on your product will help you plan your marketing strategy.

2) Not Knowing Your Competition Ignoring who and what your competition is can be a barrier to your success. Your competition may be the key to your understanding of the marketing systems that will benefit you. They will know what works and does not work. Research your competition and find out all you can about them. Pricing, market areas, and additional related products are all useful information that can be discovered from your competition and used in your favor.

3) Not Understanding the Market Not understanding who you are selling a product to can be a problem. When you get ready to plan your sales campaign, think of what the customer wants out of your product. Some of the information you gleam from your competition can help here. You can also use forums to see what your customers like and dislike about the product.

These are just a taste of the things you can run into. Take your time to research all the aspects of your industry before you start the planning process. The internet can be a useful tool to overcoming barriers to marketing planning. Finding a mentoring and marketing program can really help this process and give you great tips for marketing your product as well.

Barriers to Marketing Planning Do You Know What They Are?

By: Sam Traffanstedt

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