Basic Dental Logo Design, Template Design And Content Tips That Work

Basic Dental Logo Design, Template Design And Content Tips That Work

A decade and a half ago, dental sites were not regarded as a necessity to a dental practice. But times have drastically changed. Now, dental websites are considered an important part of a dental practice's corporate identity. Therefore, it is crucial that the site looks and work in a very professional manner.

There are a few component necessary to ensure a proper professional looking and functioning dental website. These components would include a professionally designed dental logo and template, and useful content and easy-to-use functions.

Dental Logo Design

A professional looking dental logo design speaks a lot about a dental practice. A well designed logo assures potential patients that they are in the hands of competent professionals. Experienced designers will know how to cleverly use colors and images to pass on this message to potential patients.

Visitor Focused Template Design

A template design must gel with the dental logo design in order to give the page a certain cohesiveness. Pages of dental practices are usually very clean and void of effects which are usually found on say, a site selling games software.

Well laid out pages with the clever use of soft colors have a calming effect on viewers which is exactly what patients want to feel when they pay a dentist a visit. Therefore, avoid strong colors such as red which are often associated with blood and pain.

Site images also play an important part in the making of a good dental site. A good dental site does not necessarily have to use images directly related to the industry. That said, images of drills and scalpels should be avoided. Instead, use images of people smiling while enjoying dinner with their healthy sets of chompers proudly paraded. If you think about, that is what dental patients want ultimately - a nice set of pearly whites.

Interesting Content

A good site has good content. And Google appreciates good content which is written for the benefit of people, as opposed to search engines. Provide as much useful dental related information as possible on your site. Do not use your site to hard sell your services. Instead, use it to build confidence in your visitors as they are potential dental patients. If you do that, you will find that your site will be constantly referred to and will be given authority for certain keywords by Google and other search engines. When that happens, your site will rank higher on search engine results pages.

Smart Functionality

A good site is nice to look at and has useful functions. One of the most important thing is to ensure your site is easy to navigate. Visitors should not find themselves lost after clicking on a few internal links. Provide 'breadcrumbs' so visitors can easily navigate back to previous pages if they need to.

Also, include a Search Box so visitors can find what they need with ease. It is imperative that the search box is placed at eye level so it can be easily found. Many dental sites place their search boxes below the first fold of the page thus negating its effectiveness. Data entered into search boxes can also be a good source of information to site owners. You can use the data to help you tweak your site.

It would also be a good idea to include an FAQ page and also alternative modes of communication such as an email address or an online form.

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