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Basic Guidelines for Cheap Poster Printing

Basic Guidelines for Cheap Poster Printing


According to a survey conducted by BusinessKnowledgeSource.com, nearly $5.5 billion are spent each year on outdoor advertisements, including posters, banners and billboards. Unlike other online and newspaper advertisements, a poster advertisement is cost effective and works 24/7. So, cheap poster printing is an effective solution for your advertising budget constraints.

Cheap Poster Printing: Growing Popularity

According to Neil Shoebridge's report in The Australian Financial Review, the outdoor advertisement sector recorded growth of 15.3% with revenue of US$436 million in 2007. These statistics speak volumes about the growing popularity of posters as an effective and cheap marketing tool. In fact, according to marketing experts, poster advertising has been on the rise in America for the past five years. However, you must keep some guidelines in mind while opting for cheap poster printing.


Cheap Poster Printing: Basic Guidelines

You should not compromise on the quality and appearance of the poster while choosing from among the various cheap printing options. Here are some do's and don'ts when it comes to cheap poster printing.

Do's:

* Use vibrant and contrasting colors in the poster in order to make it attractive and eye-catching.

* Use short phrases or catchy one-liners instead of long sentences.

* Use legible and bold fonts in the text so that it can be read even from a long distance.

* The background should be light in color so that it enhances the text placed on it.

* Use attractive pictures along with the text to convey your message.

* Ensure that the company name can be easily read from a distance.

Don'ts:

* Do not overcrowd the poster with irrelevant phrases. Keep you message short and simple.

* Do not put more than one image on the poster.

* Make sure that the poster base is neither too glossy nor too rough. While extra glossy paper can make it difficult to read due to light reflection, the rough base can give a dilapidated look to the poster.
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