Basic Seo Techniques - Title And Description Tags

To rank high in search engines, it doesn't take a bag of tricks

. What it does require is a solid understanding of how search engines work and the application of some fundamental SEO techniques. For those wanting to learn seo, here's a few key pointers that you should be aware of.

So let's get down to it.

At the top of each web site's source code, you'll be asked to put in your title tag. Composing good title tags is a skill that you need to cultivate if you are to attain your goal for high SERP ranking. Why? Because a title tag is the first factor used by search engine spiders to determine what a page is all about and it greatly influences the way your site is going to be indexed. Displayed as a clickable link, the title tag is also the first visible aspect of your website that human searchers see when they are presented with the list of their search results.

Ordinarily, search engines show the first 65 to 70 words before cutting off the tag, so choose your words carefully. Your aim is to make your title tag so compelling as to cause the searcher to click on it. A call to action is one such compelling method. Research has shown that this usually gets more clicks than a mere description. Another way to persuade your target searcher to click on your site is by including the specific keywords that he is most likely to use in his query. Some web owners choose to put their business name in their title tags. This is advisable only if you have a well-known brand name that might be searched for. And although you want your tag to be rich in keywords, it shouldn't read like a list of keywords. Rather, it should describe to the searcher what he can expect to find upon clicking on the link. Try to use each word in your title somewhere on the webpage.

It's not just your homepage that requires a description tag; each page on your website requires one. Many people make the mistake of just repeating their homepage title on the other pages of their site. But since each page of your site is different from the others, so should each page title be unique, describing specifically the page's content. Having the same titles for each page makes it difficult for the searcher to pinpoint the page he wants to go to, forcing him to wend his way through needless pages. In an age of instant gratification, people are easily frustrated when they don't get what they want after a few tries, so precision is of value in your page descriptions. So, using your targeted keywords, write a 20-to-40-word summary of precisely what each page contains.

There are, however, some instances when a description tag is not advisable. Description tags are appropriate when you're targeting for broad keywords, but if you are targeting for long-tail keywords, there may be too many variants of the phrase to work into a short description meaningfully. So leave the description tag blank, and just work the keyword variations into your content; the search engine will take it upon itself to bring up snippets from your page based on the query. This increases the possibility of getting the right keywords into the description that is presented below the clickable link in the search results.

by: John Roberts

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