Basic Seo Techniques To Help Boost Your Website Positions

A lot of businesses are curious as to exactly what SEO is

. SEO stands for search engine optimisation, which can make or break your business.

We are going to start right from the beginning, assuming you have no website and no domain. You will need a domain name that is short and snappy so people can easily remember it. Try to avoid hyphens in the domain name where possible. You may wish to have a top keyword in the domain but only do this if it fits easily.

Once a domain is secured, it's time to sort your website. Your product or service will largely dictate the layout of your website. Blogs are highly favoured by Google at present, and are something to take advantage of. Google likes blogs because of the constant change in fresh content. If you wish to employ a CMS, make sure you pick one that is search engine friendly. Some can be done easily such as Drupal, which allows for many SEO customisations to be employed.

Do not listen to the myth that meta tags will have a great effect on SEO. If you do employ meta keyphrases, make sure the words appear on the page they are listed on. Also put a meta description which should be written for human eyes as this is the text that Google displays as the extract from the site.

Internal linking is vital and using keyphrases in the anchor text is an excellent SEO method. If your primary navigation does not include links to every "key" page you should add some secondary navigation to the page footer. Be wary of using Flash- and if you do, ensure hard links are present to compensate. If there is content you don't specifically want the whole internet to see, then use robots.txt as follows:

User-agent: *

Disallow: /

This tells spiders not to list certain pages, folders and documents.

These are some of the basic, but important parts of SEO- good luck!

by: Dirik Hameed

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