"Business promotion is a necessity in today competitive business environment
. Business tycoons are also using internet and different search engines for promoting their business and fetching their targeted traffic from various domains. Search engine optimization is a technique to boost up your website ranking at the top in search engine to increase its visibility and generate more and more traffic to the website.
There are many SEO companies but only few are good and work on their promises here I am giving you some of the basic of a good SEO company. While choosing any SEO firm for your website promotion kindly kept in mind these basics and takes your decisions accordingly. It is better to ask in advance that if the SEO firm is charging any initial set up fee, consultation fee or not.
All SEO business is working on keywords ranking. So you should be well aware what are your keywords, they should be business oriented and having good search ability on the internet. You should also simultaneously monitor your keyword ranking time to time. If any SEO company is claiming that as soon as you stop using their service your all keywords ranking is down and you must always be continue your website promotion with that company only, then they must be lying or using black hat SEO techniques which are short cut illegal techniques and not accepted by good search engines. My experience in this industry shows that the ranking of keyword hardly changes until the search engines changes their algorithm.
It is also advisable to know the duration of the SEO of the project, normally it ranges from 4-9 months but if a company is claiming that they will do the service in a short span of 1-2 month they must be lying or using temporary techniques. By default SEO is a slow process and a guanine SEO take time. It depends on the search ability of keyword that a light keyword is taking less time like MBA college in Dehradun but a heavy keyword take more time like MBA college in INDIA to rank higher in search engine.