Basics Of Mobile Seo

Mobile SEO optimization or search engine optimization for mobile devices is rapidly gaining traction these days

. Since more and more people are buying smartphones and using them to surf the web, website optimization targeted towards users connecting via mobile phones and other allied devices are rapidly gaining in importance. The following text deals with mobile search engine optimization.

There is a common perception that SEO optimization for mobile is different than website optimization for desktops. Many even believe that the mobile device branch of search is completely different than that of the mainstream variety. Also, special techniques exist to increase rankings on mobile search results pages. There are special ways that can generate more traffic from users with mobile devices. But all these are fallacies: there is negligible difference between mobile search and standard desktop or laptop search. Even the results in both the cases are the same. There is no discernible difference.

However, in mobile SEO optimization, there is one important part that is worth looking into. This is called mobile search engine transcoding. It means when you are using Google web search on a mobile device, search results appear similar to when viewed on a standard computer. But, when a listing is clicked, Google displays the given page via its renderer. All surplus images are stripped. The result is a lighter page, but it can have less appeal.

Formatting for mobile SEO optimization has many disadvantages for website owners. The list of negatives includes poor design of pages that are viewed, the absence of corporate colors, the absence of user tracking and poor usability. This is particularly stark for web pages that have lots of navigation links at the top. It is possible that users will be forced to browse through a number of pages before they arrive at the desired content.

However, there are exceptions to mobile engine transcoding. Reformatting may not occur at all. It depends upon the type of mobile devices that are being used. Google applies formatting for mobile view only on devices with fewer capabilities. These devices have insufficient memory to render a web page with all JavaScripts and CSSs. A transcoded view is seen when mobile phones without operating systems are used to access the website. However, if you use an iPhone, pages can be viewed normally.

Google also examine the content of every web page to judge whether it is light enough to be viewed on mobile devices. In such cases, this is applicable on pages that were specifically designed for mobile devices. Website optimization for mobile devices thus refers to the process that prevents mobile search transcoding. To do this, it is required to prepare a second version of the website in a much leaner form. It should preferably in XHTML Basic or XHTML Mobile. The mobile version for mobile devices should be shown depending on the user agent variable. The functionality mentioned above should be done on every single web page of the website, and not restricted to only the home page. In a sentence, mobile SEO optimization means higher conversion rates.

by: Aaron Hunter

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