Basics Of Rss

'RSS' stand for 'Really Simple Syndication' and its original acronym stood for 'Rich Site Summary'

. RSS is basically just a simple code like xml or html. Truth be told, many surfers who use the web every day probably never heard of html either.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

RSS is a way to syndicate website content. According to Wikipedia, "RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs...the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data." Wikipedia goes on to say that "A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds.

If you're trying to generate RSS subscribers from your site and are targeting audiences that might not be familiar with RSS, you need at least a basic presentation of what RSS is on your site, and you need to link to that either directly from the RSS subscribe button or from a location right next to that button, like you can see on the MarketingStudies.net example. On this page you should explain in easy-to-understand terms what RSS is, how your visitors can use it and how they'll benefit.

Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. Although RSS awareness is increasing, only few internet users yet understand what RSS is and how to use it.For marketers, this means that simply placing an RSS button on their site it not nearly enough, with the report finally demonstrating that marketers needs to use clear and persuasive copy to get their visitors interested in RSS, explain RSS to them and get them to subscribe to their feeds.

RSS is a form of extensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for website visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed. Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.

Once RSS becomes easily available to most internet users out-of-the-box and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.

by: SEO Tips

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