Basics of Web development and SEO
Basics of Web development and SEO
Basics of Web development and SEO
Search engine optimization (SEO) is the process of trying to get Web pages to rank higher in
search engines. For example, when someone does a search on Google, she wants her Web page to
be ranked higher than the competition. The holy grail of SEO is to get placement on the front page
of a set of search results, preferably positioned as the first result. These results are known as Search
Engine Results Page, or SERPs.
With massive firms working for clients and advertisers to improve their SERPs, SEO has become a
multi-billion dollar industry worldwide. For example, a travel agency might want to rank well for
the search phrase "cheap flights to Los Angeles" because it's a phrase consumers are likely to search
for using Google or other search engine. Likewise, "Italian restaurant near Dupont Circle" could be
a search phrase an Italian restaurant near Dupont Circle in Washington, D.C., uses in their quest
to rank high.
Of course, for all the money and research that goes into the SEO industry, the best and most solid
SEO practices are things any blogger can, and should, do anyway. WordPress assists in some ways
while others practices are simply behavioral habits a blogger should strive for.
Canonical URLs
Canonical URLs are URLs that are considered to be authentic and authoritative for a given resource.
The word derives from the word canon, which describes law and genuineness. The problem with
many blog platforms is that the same content often appears in different places on a site, with
exactly the same presentation but an entirely different URL.
An example of this problem would be if I set up a site with the domain example.com. When I
type http://example.com into the browser address bar, it displays the same content as if I typed in
http://www.example.com.
Web servers handle URLs as parts. The first part, http://, is the protocol that is going to be
used. Everyone who surfs the Web on a regular basis is familiar with the http:// protocol. It
tells the server that the browser is requesting a page over the normal Hypertext Transfer Protocol
(HTTP). While it's far less likely, you can also see URLs with an ftp:// or even a file://
protocol.
The second part of the URL is the domain and while, generally speaking, the domain by itself will
be exactly the same as if you added www, it is not necessarily the same. Server configurations could
point www.example.com to a completely different Web site than example.com. Because of this
technicality, the search engines cannot assume that the two are the same.
Google and the other search engines have spent a tremendous amount of time and resources trying
to ascertain authority of Web sites, Web pages, and content. To that end, content that is found in
multiple places (for example, URLs with www as well as those without it) is treated as duplicate
content and the version found to be non-authoritative is penalized.
web development is a part of overall internet strategy. It includes landing pages, minisites, microsites,traffic sites.
Landing Page
What you need to know about a landing page
Business on the Internet has experienced a mighty boom these days. There are already millions of online shops being published, and still more in the making as we speak. Of course, where there is business, advertising is sure to follow. The need for a landing page has become more essential for one's online shop to prosper.
What is a landing page?
A landing page is a specially designed single web page that is optimised for highly targeted traffic. This is like when someone says "I want to buy a pot plant" and you take them straight to the "pot plant" area, all they have to do is action something so they can buy, subscribe or any other action resulting in a conversion.
What are the major advantages of landing pages?
Efficient
Effective
Scalability
The ability to target certain demographics has never been easier if you are using landing pages. This is what makes a landing page ridiculously efficient. Online marketing is still fresh, and most people are not as "ads-blind" compared to other medium, such as TV ads for example. Lastly, Scalability separates online advertising form most advertising mediums. Most landing pages cater to different budget, from five hundred dollars to thousands. This is a tremendous help for entrepreneurs with no excess capital to burn.
Great combinations that work well with a landing page
Pay Per Click
Pay Per View
Banner advertising
Mini site
The Benefits of Having a Mini Web Site
A mini site is a great way to market your product or service. It is eye-catching and dynamic, like a print ad in motion. They are low maintenance and inexpensive, so you can maximize profits with minimal effort. Some of the advantages to having a mini site are:
1. they are easy to put up
2. they are more personal
3. they address the consumer directly
4. they utilize audio and graphics in a way that hooks the consumer
compliments your product or service
Micro Site
Using Micro Sites
Websites can be complicated, confusing and expensive. However, if you have a simple message, product, or sales pitch, a micro site might be the way to avoid the disadvantages of traditional websites. So what is a micro site?
1. Micro Sites have a distinct URL.
2. Micro Sites typically only consists of one page.
3. Micro Sites enable you to target specific audiences.
Traffic Sites
When it comes to converting online shoppers and generating ad revenue it is important to have website traffic. Web site traffic determines the odds of having people interested in what you want to show them. More people equals more money. Traffic sites offer the following things to clients.
Fast returns
Guaranteed viewership increases
Affordable terms
To get a deeper understanding of Search Engine Optimisation, web strategy and web development write to us at hello@anythingnet.com.au or visit us at webdeveloperaustralia.net.au or call us on 1300944339 and don't forget to ask for your FREE SEO offer.
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