Battle lines emerging between the major players Zynga, Playdom, and playfish in social gaming

As per the CTO of Zynga, Cadir Lee more than the strong Intellectual property

, what has succeeded for Zynga is the cross-promotion partnership with 7-11. Earlier this year Zynga could rope in 6000 outlets of 7-11. Last week Zynga did a similar cross-promotion with McDonald's where for one day McDonald's had its own virtual farm-with prizes to boot- embedded in farmville game. The McDonald's announcement is considered to be one of the most interesting deal in history for social gaming. It always highlights the potential it presents to use social gaming for advertisement.

Battle lines emerging between the major players Zynga, Playdom, and playfish in social gaming

By: Raghunath Pillai

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