Bayer: technological innovation and environmental protection is a pair of "engine"

Bayer: technological innovation and environmental protection is a pair of "engine"

Bayer Group Chairman pointed out recently: Innovation and Environmental Protection Sustainable Development for Enterprises double "engine." R & D budget of 2.9 billion euros to develop medicine, materials and innovative crop science products and processes; a total investment of 1 billion euros for the "climate research", for "carbon emissions" the best solution ... ... known as the "environmental expert" known as the global chemical giant Bayer, 2010 bright spots of innovation and environmental protection programs. With 100 years of history as a multinational, Bayer Everlasting secret? The driving force of sustainable development strategies and what is it? Bayer chairman Werner Wenning said: out of the haze, forward-looking innovation investment is particularly important. "2.9 billion euros budget for R & D Fund"?? This is by far of all German chemical companies in the highest number of R & D investment, but also broke the Bayer set up 146 years of history. Wenning said that while the global financial crisis has not yet completely out of the haze, but the forward-looking innovation investment is particularly important in the future people will benefit. The face of the severe impact of the financial crisis last year, Bayer has not decreased research and development put in, but to increase the relevant budget. In this huge amount of research and development costs, mainly for the medical care of the new R & D, the rest being used for crop science and material science. "Enterprise is the largest business opportunities in the future development trend of global concern, is also a current pressing problems facing humanity, such as population aging, health care, energy efficiency, challenges and increasing demand," Wen Ning, "Innovation will stimulate more new programs production to continue to adjust our product portfolio and sustainable management. "shows just past 2009, Bayer's total sales of 31.168 billion euros, Bayer in the history of 3 high. "Last year, the performance of Bayer Greater China, growth has been impressive, sales increased 10.3% to Greater China among the world's third largest single market, which Bayer has successfully taken a number of past innovations are inseparable.

"China is Bayer's most important market in one of the world." Wen Ning of China's economic growth and development of China confident. He describes the current operational base in Shanghai Caojing integration is a world-class R & D center of mass production, expected production base by 2012 the total investment will reach 2.1 billion euros, the base is completed it will have a world-scale polycarbonate ester, polyurethane and coating raw materials production. In addition to integration based investments, Bayer also plans to 2014, has invested 100 million euros in Beijing Global Healthcare R & D center. Wenning said that sustainability means future viability of enterprises, the current platform has been established Bayer Innovation, which will support the Group's future is more rapid and healthy development of the future will further increase funding for research and development to promote sustainable innovation. "Carbon emissions" enhance the competitiveness, environmental protection and benefits to create win-win situation. For many years among the Dow Jones Sustainability World Index; in 2009 Global Carbon Disclosure highest index of leading companies; get the highest areas of China, the social environment, reward "outstanding Chinese Baosteel Environment Award" ... ... the world has a "green expert" Bayer said its innovative environmental ideas and results are always of concern. Bayer is the first in China for all its business activities, are carbon emissions records and inspection of the multinational corporations, from 2007 in the whole group to promote Bayer Climate Program, including reducing the fly, during leisure to tone black computer screen and other strategies. "This is just one element of Bayer green movement." Wenning said that we in the global implementation of the "Bayer Climate Program", plans to 2010 in the climate-related projects and investments by 10 billion euros for climate protection and climate change solutions.

After the Copenhagen climate issues, has been more and more people concern and attention, while Bayer is the future development of the enterprise in charge of environmental protection in order to realize sustainable development and the Everlasting. As the chemical industry enterprises to boost energy conservation and emission reduction, mean that many companies increase the cost? Wenning Jian be believed: "For energy saving ideas in technology and leading positions in enterprises, investment in energy conservation does not mean the loss of competitiveness. In fact the products of environmental protection embedded in the long run, similar to the Application of new technology more to help reduce costs and enhance competitiveness. "Bayer launched in China last year," Bayer China carbon footprint "of test items, a comprehensive test of its production and business processes carbon emissions.

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