Be An Independent Broker With A Big Brand Appeal
Metro Brokers offers big brand marketing to their independent agents
. Find out more in this interview with top producer, Joe Bingham.
Interviewer: Welcome to Metro Brokers TV. I am here today with Joe Bingham from Metro Brokers Bingham & Company. Joe thanks for being here.
Joe Bingham: Hi Kari, how are you doing?
Interviewer: I am good thanks, how are you?
Joe Bingham: Great.
Interviewer: Good. Now you are a top producer in the real estate industry so tell me how did you become a Metro Broker?
Joe Bingham: Well Ive been in the business 32 years. The first nine years I was with major brands, Coldwell Banker and RE/MAX which are good companies, but after about nine years my production level was such and my customer service was such that I felt I could do a better job as an independent broker and so in 1989 I became Bingham & Company, Metro Brokers.
Interviewer: Great. So how do you run your own office, you have the power and resources of a big brand
Joe Bingham: Absolutely. In the old days, in the old model of real estate you really were dependent on a big-big company to do the advertising and that type of thing. In the last 20 or 30 years with the internet and multi-list and all the innovations in our industry, the small independent broker can do everything and some more than the big brokerages can. So in our model where you are a small independent broker but yet you are part of a big brand of Metro Brokers, you get the best of both worlds- both for you and your customer.
Interviewer: Okay, now is everyone a broker or do you have associates as well?
Joe Bingham: Well we actually, most of us are brokers and independent owners of their own brokerage, but we do have associates, but the difference between our associates and lets say at a big company. At a big company youd be one of 500 salespeople with really no direct link to the owner and the managing brokers. At Metro Brokers, as individual brokers, we average one to three associates, so they have a direct connection to the owner, so the customer generally gets better service.
Interviewer: Okay. Metro Brokers sounds like it offers great advantages to its members.
Joe Bingham: Absolutely. When I go to the National Convention of REALTORS, the other brokers in the country are amazed at our concept. They understand that the trend is towards independent brokerages but they are all kind of left hanging in that they dont really have a brand and any type of central identity. When I tell them that Metro Brokers is the best of both worlds; you can be an independent broker and give better service to your customers but yet have the brand thats recognized throughout the whole state- the brokers across the country are always amazed and they are excited for us and they wish they had it in their state.
Interviewer: Where can agents more information?
Joe Bingham: You go to Metro Brokers Online or call (303) 843-0100 and I think it is also JoinMetroBrokers.com. We are all over the web, we are everywhere, we are easy to find, or you can go to anyone of our 60+ offices in the state and talk to the owner of that office, and they are more than happy to tell you all the advantages of Metro Brokers.
Interviewer: Wonderful. Well Joe, thank you so much for joining us today.
Joe Bingham: Thank you.
Interviewer: For more real estate related videos, please join us online at Metro Brokers TV.
by: Metro Brokers
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