Be Careful Not to Make These Common SEO Mistakes

Many website owners make the mistake of "keyword stuffing

, " or using their keywords too often. It's important to maintain the keyword density of your content and keep it down to 4% to 5%. The search engines don't like to see keywords repeated too often and when they see this, it could make them see your site as low quality and your rank will suffer. It's also essential to keep your keywords relevant to your site's main theme or niche. The search engines look at your keywords using something known as Lateral Semantic Indexing, or LSI, and your best strategy in regard to this is to not reuse the same words over and over, but use synonyms instead.

The search engines are likely to notice it if you are guilty of keyword stuffing on your site, and it won't be good for you. You have to use the right keywords and use them the right number of times. Don't go out of the context or write content that is poor in quality because of bad keyword density. Last but not the least; always give high priority to your primary keyword when writing the content and keep it as targeted as possible. This is how you achieve high rankings that you will be able to hold onto.

The title and description of your pages is very important for SEO purposes, and ignoring this is another mistake that is often made. The title and a one or two sentence description is what anyone will see if they find your site in the search engine listings.

This, then, is all the information that can be seen about your site, until someone decides to visit. That's why it's essential to tell people as much as you can in the title and description, and use your main keywords. There is no reason why you should take it light because ultimately, you'll have to convince people even before they visit your site. You also have to keep up with the latest developments in the search engines, as they have gotten smarter and use different criteria from a few years ago when they look at sites. Your page's title and content are what count most now, while factors such as meta tags are no longer so important.

If you want your site to rank well, make sure it runs fast and efficiently, as the search engines look for this. Besides that, a slow site is not really appealing to the visitors either. One factor that can slow down your site is having too much code that you don't really need.

A simple way to fix this is to have an external rather than an internal CSS file. Your page will load more quickly when you do this. The search engines want your site to be efficient and relevant so that people can easily find what they're looking for when they visit it. So always try to create a user friendly site that impresses them, not depresses them.

Overall, these SEO mistakes are ones that are commonly made by website owners. Make sure you aren't making them if you want your site to be optimized for the search engines.

Be Careful Not to Make These Common SEO Mistakes

By: Dario Montes de Oca

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