Be Popular Through Link Building

Are you popular on the internet world? The number of links pointing to your site is a strong sign of popularity

. Links also make you rank better on search engines apart from getting visitors from other sites. Google and other major search engines take high regard of links in their algorithms. Though the attributes being considered by search engines in ranking is a top secret, one thing is sure: quality links count for a lot.

Based on testing, the study of patent applications, and reports from other site owners, the following factors are important in determining link value for SEO purposes:

Global Popularity - links from a variety of on-topic websites are great. It enables you to earn the trust of the search engines and most importantly, your target market. Powerful links partners, wherever they're located, are crucial to helping you get high search engine ranking. It can also establish as a leader in the industry.

Local Popularity - there is a concept that links from local or topic-specific community matters more compared to general websites that link back to you. It is important to have a combination of global and local partners to make your website gain link popularity.

Anchor Text - the next important concept that should be understood is that of anchor text. When dozens of links point to a specific web page with the same keyword, that page will rank well for the targeted key phrases. So instead of asking your link partners to use generic "click here" links, try to ask them to include your keywords in their anchor texts.

Trust Rank - it is estimated that as much as 60% of all web pages can be considered spam. That's why search engines have developed pretty sophisticated systems to measure a page's relevance. The link graph is one of these. Gaining links from trusted domains can give a boost to your PageRank.

Link Neighborhood - if most of the links you have come from "bad neighborhoods" or domains that have a history of spam activity, this can do more harm than good for your website. It is important to carefully select which sites you will link to, and which ones your sites link from.

There are many ways to get links. Some of the most trusted website regularly gets new links from "editorial accumulation". That is, there is no particular SEO action that they need to do. Other site owners want to use their site as reference because of its citation-worthy content.

Manual linking is usually what is recommended for website owners though. This entails contacting individual site owners directly to obtain links. Self-created link can also be helpful. This includes adding your links in blog comments, forum signature, and user profiles.

by: Pilar Torres Wahlberg

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