Be Visual: A Picture Says A Thousand Words

Attention grabbing visuals have a lot more impact and are a great way to display information

. A lot of content or facts and figures alone won't always entice the reader, so a big visual can be great for doing just that.

The INFOGRAPHIC

Combines information, research or facts and figures with creative graphics. They are a great way to tell a story and create a new way of viewing information or data.

It has been discovered that since the start of 2010 to the beginning of 2012, infographic search volumes have increased by over 800%, (Jeff Bullas).

Infographics are captivating, but not only that they are a great to use within your content marketing strategy.

How You Can Use Infographics to your advantage?

There are a few ways you can utilise an infographics to capture the attention of web users and benefit your websites SEO campaign:

Host the infographic on your domain you can then link back to your site when you share and post the infographic elsewhere.

Promote and share using social media bookmarking and networking sites like Facebook, Stumble Upon, Pinterest, Flixr or Twitter if a graphic is compelling enough, it could go viral!

Submit the infographic to data visualisation directories including Visual.ly - some of these sites have a huge following from creatives and designers.

Include an embed code this enables people to easily post your infographic on their site if they wish.

Brand your infographic to ensure people can clearly see who it was produced by; this will increase your brand awareness.

Publishing the infographic to all of these mediums increases awareness, social sharing and provides you with link backs directly to your site.

Using them in conjunction with your current content marketing strategy can add a huge amount of value to your SEO campaign. The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

by: Brendan Wilde

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