Beachhead high-end ceramic tile market style all their own domestic and foreign enterprises of all - ceramics, ceramic tile - Building Materials

Beachhead high-end ceramic tile market style all their own domestic and foreign enterprises of all - ceramics, ceramic tile - Building Materials

With the growing prosperity of the real estate market, closely associated around the porcelain housing Brick Demand of the huge market of nearly 3,000 local production of ceramic tile products in the market Sell The competition is getting intense. Last year in June, while domestic brands Nobel Shanghai out its high-end series of Cezanne impression of the flagship store, declared to enter the high-end ceramic tile market. According to the Bologna, Italy 2009, the news ceramics exhibition, many foreign brands are very optimistic about China ceramic tile market, some brands of their intention to enter the domestic market, high-end ceramic tile.

And the forces of the wind is already strong in recent years getting up. Dominating the Nobel, Marco Polo and other positive development of high-end products, the impact of high-end market, the challenges of imported brands. Italy, Spain, imported ceramic tile brands, such as: bees, spiders, Ya Su Li, Versace, Jiadeniya occupy such high-priced, high-profit high-end market, they are trying to stick to high-end market, have begun to develop in the end market. To high-end ceramic tile in the Shanghai-based Octavia Plaza brand has also opened in 2009.

"High profit" to attract major brand to seize the high-end ceramic tile market

Compared to other industries, China's ceramic tile market brand shops, market concentration is very low. Industry sources have told reporters that there was not a brand's market share in excess of 5%, and the more mature standard Car , Home appliances industry market share is highly concentrated in contrast, it also reflects the tile industry as a whole Marketing Are low, companies generally lack economies of scale, lack of energy around the market leading companies with strong brand leadership, but also that Building Ceramics Market has not formed a stable market structure, market variables are significant.

The tile market with high, medium and low market pyramid-shaped, ceramic tile market, market capacity in 2010 about 130 billion yuan, which accounted for 10% of high-end market, mid-market 30%, 60% of low-end market. Although the market share of low-end tiles, but has continued to gain huge profits to attract major brand "rushing" to the market.

The development of the domestic brands have high-end products to industry sources, domestic brands to facilitate its mature marketing channels to promote the product to do; and greater awareness of its strengths is the use of such brand by consumers can be more easily accepted; had done, the low-end products, though sales of large enterprises, but the pressure of competition allows firms big price war, becomes little profit, and profit margins of large high-end market, without giving up the low-end market At the same time doing high-end market can be described as a win-win; and do a high-end brands can increase brand awareness and reputation, but also satisfy some of the psychology of consumers to buy vanity. For imported brands

recent "rushing" wind, ceramic Association Secretary-General Zhao Jie, said during an interview by Financial Impact of the crisis, many foreign brands are valued in China, India, the Middle East market. The domestic market demand steadily growing presence of foreign brands can be said to be opportune.

Many brands imported tiles Proxy All stated that the current owners of China's high demand for imported ceramic tile is far more than their imaginations, and the promotion of national policies hardcover room, constantly opening high-end properties for sale, import high-end ceramic tile makes this a great use of force with the land.

Equal shares or the domestic ceramic tile Although the market share of the domestic ceramic tile

mainly occupied by domestic brands, but the comparison between the two domestic ceramic tile design and technology is far better than imported brands.

Imported tile advantages include following aspects: 1, from professional designers for product design; 2, high-tech Surface Treatment Technology; 3, meet some people made products with foreign brands of good quality than Vanity; 4, to meet the pursuit of quality, pursuit of individual psychology of consumer demand; 5, brand has a long history, rich cultural connotation.

Imported tile internal market competitors mainly concentrated in the 4-5 home, it is a stable market.

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