Before You Hire A Web Design Company: 3 Things To Ask

Before You Hire A Web Design Company: 3 Things To Ask

Before you make a decision, check these things out with any web designer that is looking for your business (even if it's your ten year old nephew). There are so many factors that determine whether a website is going to get you the results you want. "How it looks" is only the tip of the iceberg, so here are some questions to ask:

Do you build custom designs or use templates?

Many web design companies use templates rather than creating a custom design from scratch. While both methods can be effective ways of creating a website, you should be aware of the advantages and limitations of each option. If you are looking for a website that presents your brand, a custom design built from scratch is your best bet. A fully integrated website must be custom built so it is tailored to the specific requirements of your business. On the other hand, a simple website with limited functionality requirements may be able to be achieved with a website design template. These types of websites act more as online brochures than interactive websites; that is, they display information but may not allow visitors to take action, connect with your social media accounts, get on your mailing list, etc.. Additionally, other people can use the same template, so the look and feel will not be entirely "yours." Be sure you are clear about your online marketing goals before you decide.

How do you integrate search engine optimization (SEO) into your process?

Plenty of firms will tell you there's a simple solution to acquiring high rankings on search engines, but the truth of the matter is a proper SEO strategy begins in the planning stages of the project and never truly ends. To create a successful SEO strategy proper research of the keywords and competition, combined with its continued integration into the site's code, should be a priority. Search engine algorithms are constantly changing, as is the content of competitors. Updated, relevant, and optimized content should be the continued focus of any SEO strategy. Remember, content is king.

What type of content management system (CMS) would you implement?

A CMS allows an administratorthat could be youto easily update all of the content on your website without technical knowledge of the code behind the site. Without a CMS a website can only be updated via its code. Be prepared to describe the level of control you would like to have in updating your site, and make sure that the design firm will deliver a solution to fit your needs. Most web design firms will build a website in either an off-the-shelf CMS or a custom-built version. This is important to know because many custom versions will be proprietary and therefore not transferable should you ever want to move your web business to another firm. That would mean starting all over again.

Ask these questions, get answers that satisfy you, and rest assured that your web production process will take your business where you want it to go.

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