Before Your Site Design Gets Off The Ground, Think About This!
If you are planning on creating a new website
, there are a few things that are helpful to remember. For instance, why do you want a website? Consider your goals are you trying to spread a message? Share information? Are you promoting a product or service? The answer to these questions will help you determine the type of website you end up creating. If youre selling a product, you may end up using some sort of eCommerce site, and need the necessary coding to make a sale. If you are sharing information, you may end up finding a blog to be good enough on its own. If you are producing a portfolio of work, you may choose to create a gallery of images. Regardless of the type of website you want to create, you will need to evaluate your skills in creating this sort of website and decide whether you can make it yourself, or whether you would be hiring someone who knows more about web design than you do.
If you decide to go the route of hiring a web designer, also known as a website architect, you will want to be sure you hire someone who can effectively create the website you need. A professional designer should have a portfolio of previous websites they have developed, which you will be able to examine and see if they fit the design you need. This is an important investment in your marketing campaign, regardless of the reason you want the website, so be sure to choose carefully. Prices will vary depending on the designer and the amount of work that needs to be done. Another option, if you dont want to hire a custom designer, but dont want to do all the work yourself, is to use a website template. These are often built in with certain levels of customization, and their prices vary depending on what sort of domain plan goes with them and how complex they are. There are numerous hosting sites that offer templates, some free, others with monthly or yearly rates. You can often create a free, trial website to determine if you want to create a site there or not.
If your design skills are up to par with the type of website you want to build, or if you are prepared to learn what you need in order to create that website, then there are a few things to keep in mind. Design with simplicity. Make sure you will be able to come back to the coding several months from now and still remember what everything represents. Or at least be able to look it up without feeling like youre looking at a jumbled up spiders web. The paths and files should be named something meaningful to the file, the navigation of folders should be logical, and coding should be organized so you can look through it and easily find what youre searching for. Keep everything simple, and you will have a lot easier of a time editing the files when it comes time to update.
Another thing to consider is the simplicity of the coding itself. Every browser reads coding a bit differently. While you may do everything you can to make sure your site looks one way, you can bet that somewhere there is a browser that is just flat out going to make it look like a mess. On the bright side, the more simple and universal the coding, the less likely you are to have this problem. When it comes to coding, there are several types of languages you can use. Most likely, youll end up using multiple languages together to have the most versatile use of the code. It has a chance of not being viewed correctly on all browsers, however, it does allow for more flexibility in designing your website. Of course, different codes can end up doing the exact same thing, but are better suited for different situations. Not only that, but each language changes over time, and what works well now, may not be read correctly in browsers of the future. Paying attention to trends in web design can be useful when creating your site.
Once youve decided what codes youll potentially use in your web design, be sure to give careful consideration to how your website will be navigated. The layout of the page matters quite a bit in how succesfully you can keep visitors viewing your page. There are many different takes on layout design, varying largely depending on the code used. The important thing to remember here is that information should be reasonably divided into chunks that visitors can find within a couple clicks, while at the same time following a logical path. About the company should not be found under Products.
Also decide on a basic color scheme. Bold or bright colors arent always the best idea. The time for flashy gimmicks has long passed, and visitors cringe if theyre blinded upon coming to a site. The good news is that if you arent sure what color scheme would look good, there are plenty of free online applications that help you choose a reasonable color palette. When it comes to text, it is generally better to stick to standard, web approved fonts, unless the fonts are being used in an image. Not all browsers will be able to read the specialty fonts you may be hoping to use on your site, and many times, the specialty fonts arent that readable.
You may already have a logo, and if so, great. Evaluate it to decide if you want to use it or consider something else. Your logo will promote your product or idea or service, so it should look professional. If you have the skills for it, theres no problem with designing it yourself. If not, consider hiring a designer for the job. Just make sure the logo is unique, fits your particular goal you have in mind for your website, and doesnt make you think of a different business or product. There are many things that go into designing a good website, and these are just the tip of the iceberg. However, with a little bit of work, the basics of web design are relatively simple to consider, if not to implement.
by: Gary Klingsheim
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