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Beginners Guide To Micro Niche Marketing

At the beginning of your affiliate marketing journey you are bombarded with different

terms and two of the main ones are niche marketing and micro niche marketing. It is important that you realize the difference between the two for it will make a huge difference in the commission checks coming in. In this particular article I will show you how essential niche marketing is and how it will help you make money online.

Once upon a time it was all about niche marketing as it was easy to jump to the top of the list in basically any niche that existed. Unfortunately the problem is those days are long gone and today's world of affiliate marketing has tons of people competing for the same basic keywords. Now it is possible to make some money on the larger niches but it becomes much easier when we turn those niches into micro niches. A micro niche is basically the segments that make up the larger niche. Such as "Lose ten pounds in ten days" would be a micro niche and "Lose Weight" would be the niche. In the end it comes down to competition and like everything else the less people competing the better your affiliate marketing campaign will perform.

In the world of niche marketing and micro niche marketing it comes down to competition and although you may not receive a ton of traffic promoting the micro niche what you will receive is the targeted visitor which will result in a higher sales rate. For an example lets say that John has decided to buy a new TV so he heads to Google and types in TV which will bring back a couple of million pages but lets say John has already done his research so he types in Sony 50 Inch Flat Screen TV which will bring back a lot viewer searches as he is now in micro niche territory but John in the last example is more likely to purchase his desired TV for it is exactly what he was looking for. Affiliate marketing comes down to sales and getting targeted traffic is the best way to do so.

Now as an affiliate marketer to get the most out of micro niche marketing is a proper keyword research tool that should be able to provide you with all of the information that you need to compete. There is a free tool provided by Google and it is alright when compared to other free keyword research tools but it can not compare against the giants such as Micro Niche Finder. Micro Niche Finder breaks down niches into micro niche keywords, will tell you who your competitors are, how strong they happen to be and everything else you could possible want in under sixty seconds. Yep it is possible to do keyword research with the free tools that are out there but it will take you hours to get all of the information that you need.


At the end of the day to make money in affiliate marketing it is essential to use micro niches to the best of your ability to attract targeted customers. With a micro niche it is easier to get your product or someone elses product noticed and you will climb the Google search page ladder much more quickly. Take your niche, break it down into micro niches, bring in targeted customers and make sales is the ultimate success formula for affiliate marketing.

by: Terry Connor
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