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Benefit Of Using Free Qr Codes As A Marketing Tool

The marketing managers are turning towards QR (Quick Responsive) codes for communicating with the end-users

. These codes are becoming popular day by day. One can find them on newspaper adverts, billboards and even on e-mails. An end-user can gain information with the help of QR codes by simply scanning the code with the help of his smart phone.

These codes are 2-D matrix bar codes used for storing information. Originated in Japan for the purpose of merchandise tracking, these codes are now becoming popular as a marketing tool. QR code marketing is a captivating way of attracting the target audience.

These unique codes can be used in marketing communication in the following manner:

First and foremost, you need a QR code uniquely designed for your business. This is an extremely easy process, and you can use free QR code generator for this purpose. Many companies are available online, which provide this service for free. An individual just need to provide the message, which he want to share with the customers. Ones you get your unique code; you are ready for your QR code marketing campaign.


These companies also provide a trial plan, where one also get an analysis report along with an unique digital code. This report carries details on how many people are scanning your advert and that too at no cost. Isn't it fabulous!

This code can be directed only to a single portal, and you have to finalize, where you want to direct users. The code can point to a web page, mobile coupon, text file or a video clip.

Some of the companies in US are using QR code marketing for product packaging. A QR code can replicate large amount of technical and graphical information by covering a small space. The size of the code allows to place it on a number of products with small packaging.

We use guarantee card for registering an electronic good, but this process can also be carried out with the use of these bar codes. The user will scan the code and will be directed to an online registration form on your website. This will provide easy data entry and the details will get stored in the database, saving you from record keeping.

There are numerous ways to apply QR code marketing to your advertising campaigns. A company providing such services can assist you with some fantastic ideas. These people offer various packages with complete services including designing, creating, managing and updating the codes. There are a number of applications for this two dimensional matrix and more will be visible in the coming years.

by: berniesscott
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