Benefits Of A Real Estate Auction
Contrary to public opinion, a real estate auction offers selling conditions that are sometimes better than traditional real estate sales methods
. These types of auctions are definitely on the rise in the United States. Banks, lawyers, and property owners are discovering that a real estate auction is a sound option and an avenue to profitability. They are effective and have advantages. They are an option that is worthy of your consideration.
The following are some advantages of real estate auctions:
- Quicker sale
- Eliminates high carrying cost for long periods of time (taxes, insurance, maintenance)
- Attracts the attention of buyers who compete for purchase
- Has pre-qualified buyers as real prospects
- Convenience of a complete package for the real estate and the personal property
Real estate auctions creates excitement because it brings together all of the potential buyers of a property, encouraging direct competition among buyers. Carefully planned promotions attract the necessary qualified buyers well in advance of the auction date.
High Exposure Sales Approach
- An advertising campaign is conducted for each property
- Quality brochures are distributed to a broad range of purchasers
- Media is used to promote the property - including newspapers, television, radio, magazines, direct mail and video
- Encourages Realtor(R) participation
Produce Buyers in 30 days or less
- Once the promotion begins, the auction sale takes place in three to four weeks
- Usually auction promotions generate a sale prior to auction day
- Auction avoids drawn-out negotiations and unnecessary contingencies because terms and conditions are preset by the seller
Create Buyer Competition
- The auction process encourages multiple buyers to compete to purchase your property
- Competition generates excitement and motivates buyers
- Competitive bidding often draws prices higher than the seller's expectations
Provide Good Buyer Candidates
- High demand, broad interest properties where competition between buyers would increase price
- Property a seller desires to convert to cash quickly
- Properties owned by seller who has purchased second property using a bridge loan or who has signed a contract for property "subject to the sale of existing property"
- Estate and surplus properties
- Inactive real estate listing needing a fresh marketing approach
BENEFITS TO THE SELLER:
- Buyers come prepared to buy
- Quick disposal reduces long-term carrying costs, including taxes & maintenance
- Assurance that property will be sold at true market value
- Exposes the property to a large number of pre-qualified prospects
- Accelerates the sale
- Creates competition among buyers - auction price can exceed the price of a negotiated sale
- Requires potential buyers to pre-qualify for financing
- The seller knows exactly when the property will sell
- Eliminates numerous and unscheduled showings
- Takes the seller out of the negotiation process
- Ensures an aggressive marketing program that increases interest and visibility
BENEFITS TO THE BUYER:
- Smart investments are made as properties are usually purchased at fair market value through competitive bidding
- The buyer knows the seller is committed to sell
- In multi-property auctions the buyer sees many offerings in the same place at the same time
- Buyers determine the purchase price
- Auctions eliminate long negotiation periods
- Auctions reduce time to purchase property
- Purchasing and closing dates are known
- Buyers know they are competing fairly and on the same terms as all other buyers
- Buyers receive comprehensive information on property via due diligence packet
by: Deb Weidenhamer
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