Benefits Of Selling Handmade Jewellery Through Wholesale Distributors

Handmade jewellery making is an excellent profession for the designers with an instinct of making exotic handcrafted jewellery designs

. As artists, they do a great job in creating designs that make fashion statements, but on the entrepreneurial front, they often find themselves struggling with their business expansions. A key method of expanding their business is to introduce their portfolio of work using the wholesale distributors channel. Why would they not choose to open their own store? What are the benefits they are going to get using the wholesale distributors for their jewellery? Let us look into some of the very important advantages that they are going to get using jewellery wholesale distributors to spread their products.

For an artist of handmade jewellery the biggest problem of all is managing his finances. Fewer artists realize that if they open their own store in the beginning, all their money will be wasted in opening that outlet and they wont be able to spend it in buying their material and making more jewellery. By using these wholesale jewelry distribution channels, they wont have to suffer at the hands of high start up cost for erecting their own store front. The same funds will be channelled to make more jewellery which they can directly sell to the wholesalers. This way all their efforts will be focused on increasing their inventories which are a key asset for a handmade jewellery making artist.

Another advantage that jewellery wholesale distribution has over retailing is the bulk inventory purchasing. Often artists like to sell more inventories through their retail shop, which can be very difficult. But when you are selling your inventories through wholesalers, you can sell more of them thus the cash inflow increases many times, which is an important asset for a new start up business totally dependent on its revenues.

Limited versus unlimited access to different consumer markets is also a key issue. When retailing, handmade jewellery artists can only retail to one or two locations but when wholesaling their product goes into different markets, which significantly reduces their risk as well as dependency on a single consumer market unlike in case of retailing.

Lastly surviving in a retail market as a retailer can be excruciatingly difficult. A new start up handmade jewellery business has to face more competition when sitting in retailing market, but selling through wholesale distributors transfers the risk to the retailers who are actually selling the product.

A start up artist trying to sell his own created handmade jewellery should start from the wholesale market as it would not only increase his chances of survival but also help him establish his business in the longer run.

by: William

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