Benefits Of Telemarketing In Sales Prospecting

The dilemma of most firms these days is on how to come up with effective methods in expanding their client base

. It's a very challenging business world out there, and especially in the tiger economy of Singapore. Several marketing and prospecting techniques on generating qualified sales leads are invested on by sales and marketing experts hoping to gain an edge over their competitors.

According to Direct Marketing Association (DMA), outbound telemarketing has "the highest average response rates". Higher than other direct marketing media like email marketing and direct mail. When outbound cold calling techniques are managed properly, new market opportunities are discovered, enhancing the client base of a company. Outbound phone prospecting is an efficient way to improve prospecting attempts whether it's a large corporation or a small-scale business with limited resources. Direct contact with prospects enables sales people to search and explore, evaluate and know the business needs of any company. This strategy is one of the most effective means of targeting and directly reaching out to the organization's upper decision makers. Telephone prospecting could also be extremely useful when it comes to product (or service) presentations to ensure that a firm's message is conveyed well.

One major advantage of prospecting on a regular basis is that, if you are perceptive enough, you'll know when a prospect is ready to buy or not. You can try some ways on how to prospect sales leads in the most successful way possible; the more you become accustomed in doing it, the more you become motivated to do it. This will end up in gaining more sales leads for your company and this kind of enthusiasm is rewarding for any business owner/manager.

Comprehensive research and a well targeted database are the most essential things to take into consideration when it comes to thriving prospecting campaigns. For a more cost-effective and feasible approach, some business establishments wisely decide to outsource their sales prospecting functions to third party BPO (business process outsourcing) companies such as a professional telemarketing agency and call centers. It is common for these b2b telemarketing service providers to have their own database which has been carefully researched and analyzed. Telemarketing companies also have well trained and highly experienced sales and marketing professionals assigned to do the cold calling on behalf of the client. These representatives pre-qualify prospects based on the preferences and specifications given by the client.

Searching and obtaining new sales prospects are crucial for growth in business. It is valuable that proper prospecting must be observed to obtain new markets, establish your business and boost sales productivity.

Outsourcing to prospecting companies is a practical solution in slashing off overhead expenditures. By hiring the services of a b2b telemarketing service provider, a firm's client base is improved, as well as the efficiency and production of their sales force. Company representatives can specialize their time (and efforts) on presenting the value proposition of an organization which likewise, would double the sales volume.

by: Jayden Chu

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