Marketing refers to the process of generating consumers' interest in products and services being offered by a company
. There are many tools and techniques to do that and each one of them has certain benefits. Let us discuss how these tools can be beneficial to any business.
Corporate branding:
1. It highlights advantages of choosing one company over its competitors.
2. It creates ever lasting impression with help of a logo, website or a catch phrase. This impression can go a long way in making customers purchase a particular product or service.
3. It provides a competitive edge to a well established brand over other players in the market. Consider what makes you go for popular shoe brand such as Nike when you have option of going for any local manufacturer as well. Yes, it's the brand name.
Website:
1. End customers can locate a particular product or service easily on an ecommerce website rather than searching it on various stores.
2. Web based business remains operational 24*7, thereby enabling the customers to buy stuff of their choice at any time during the day.
3. An experienced web design company can create a professional website within matter of days. In this way, a web based business can be operational much faster than a physical store.
4. Expenses related to managing a store such as salaries of a number of employees, utility bills and other miscellaneous expenses are eliminated in a web based business.
Flyers:
1. Flyers can be used for advertising without spending a fortune on them.
2. These ensure immediate attention and the customers can make a decision on whether or not to go for a particular product within matter of seconds.
3. Effective flyer design can guarantee wide reach among the customers at a fraction of cost of other means of promotion of a product.
4. Ease of production and distribution: Owing to their small size, flyers can be printed and carried along very easily.
Email marketing:
1. Email can be used to reach out to a global audience as receiver of an email can be located in any corner of the world.
2. It is very cost effective to use. The only expense required for this form of marketing is towards purchase of mailing lists.
3. Customers can be contacted regularly with help of periodic newsletters.
4. Both existing and potential customers can be informed about new products and services very easily.