Benefits Using Content Management Systems
Author: Roger Degerstrom
Author: Roger DegerstromConsidering the benefits of using content management systems to create website pages provokes me to wonder why more small business owners don't take advantage of CMS for the creation of their websites.
Despite of an intricate technical setup for content management systems, the benefits of using CMS far outweigh the effort needed to put into the setup.
Using a content management system allows the website owner to have more control over the look and content of a well-functioning website. This allows your small business website to rise in most search engine rankings without hiring someone else to add content.
A content management system also allows you to add webpages in plain text which is automatically translated into perfect to near perfect HTML code without errors. Having a website without code errors allows the small business website owner to reap the rewards.
Valid code with no errors eliminates browsers from auto-correcting your code, and having a layout that is not broken may enhance your load time and search engine indexing. Valid code also allows your website to display properly today and on future devices as well.
Valid coded websites are considered accessible to most types of browsers, platforms and screen readers, and websites with valid code tend to become indexed more efficiently by search engines.
Content management systems allow business owners to add content as often as desired to keep their websites up-to-date. By allowing new content to be added easily without hiring a webdesigner, you can invest your time instead of your money to add, edit or delete pages.
Even if you don't have the time to write content, with a content management system, the option is still there for you to hire someone else to do so. When you use a content management system for your small business website, adding more pages is so easy that you may want to write them on a regular basis.
Knowing that the more pages a website has is a good way to get indexed by search engines could encourage you to add content often. The more subcategories of your business niche that you write about means that your website could be indexed for more page titles and keywords.
You can get traffic to your website if you have an aged domain that could be considered to have more authority than newer websites online. Older websites are usually considered more reliable and trustworthy to search engines.
Another great way to get more traffic to your website and get indexed by search engines is with backlinks from other websites that have a good page rank. You can submit your website to free directories for inbound links, submit your blog to services such as Zimbio and Blogflux, and write articles to get more inbound links to your website. Have a look in the "Resources" section and on my blog about more information on what services I found as some of the best online for your small business website.
Get the professional edge of writing your own website without having to know a single line of code, in perfect to near perfect HTML, translated from plain text, with a custom content management system. Contact me for more information on how I can get you started with your own customized look that is unique and impressive for your small business website visitors.About the Author:
Roger Degerstrom does freelance custom website design to the latest standards, and offers search engine optimization for small business owners as the "Next Generation in Custom Website Design".