Banner ads have been around since the beginning of the internet
. They are used as advertisements on websites to lure users to click for more information. They started out as static ads, which is a still image such as a jpeg, gif, png, etc. Then the animated gif banner became popular because the motion caught the attention of the user and got a higher click through rate. Flash banner ads came out next and those were great because they allowed for more creative and attention getting ads. The newest types of banner ad are video banners. They allow you to play a commercial directly in the banner ad.
Video banner ads are the most powerful ads so far because you can fully engage your audience. With a commercial you grab the user's attention and can hold it while your message is delivered. The motion of the video easily captures your user's attention and you can deliver a significant amount of information in a video. When designing a static image you are stuck with a certain amount of room to deliver your message. With a video you have 30 to 60 seconds of time to deliver your message. You can pump out much more information in a video than you can with one static ad.
If you have a commercial already produced you can broadcast it through the internet at a much lower cost than television. The internet is the most inexpensive way to broadcast commercials when compared to other media platforms. Even having a commercial produced for internet advertising if cheaper than having a commercial produced for television. You can get a video produced from $99-$150 for internet advertising campaign. There are companies that specialize in internet video advertising and taking advantage of expertise may not be a bad idea. When looking for a production company you always want to be sure you find one who specializes in online video solutions and not television. They are two different media verticals and you have a better advantage going wit h a company whose focus is the internet.
Video banner ads have becoming more popular because of the higher click through rates and the increase of user engagement. Videobanners are built in flash but they stream video in a banner advertisement. When designing your video banner ad it is important for it to be informative, attention getting, and has a click to action. If you run a proper campaign with a successful call to action you will see your clicks and response increase dramatically.