Best Buy High-end Line North To Beijing Whether Feasible Or Not? - Best Buy, Gome - Hc Network

For Best Buy, for its entry into China five years has patiently seek U.S

. sales model and the balance of China's national conditions, a camel across the river by feeling the stones to move forward.

By the industry described as "snail" speed shop like Best Buy were unable to remain the pace, the tentacles stretch from Shanghai to Beijing again. Recently, Best Buy's store quietly entered the Beijing Scitech Shopping Centre, less than 400 square meters in this area in place of the States United States

Suning There are no imports store. Best Buy would like to use this low-key behavior is unexpected and marketing tactics to avoid facing a trial of strength with competitors, or have found for their Chinese model?

Wholesale supplier role In Beijing Scitech Shopping Centre, second floor, "BestbuyPremium" (Best Buy high-end shops) of mark have been surprised to occur, and store display of all imports.

To choose this way of Best Buy's original intention to enter the Beijing market, Best Buy (China) Co., Ltd. in response to the negative press the "store-store" this view and said that Best Buy only as Dorset wholesale retailer, providing products and services for the Dorset training, store all the employees of all the Dorset people. "Best Buy no matter what way to enter the Beijing market sooner or later." Suning CEO Sun Weimin in an interview for Best Buy "comeback" is not surprised.

Best Buy to go difference since the line will be located in the high-end stores in Beijing and Shanghai markets are essential. At Best Buy Five Star in 2005 after the acquisition, specifically in the Chinese market on a "two leg" of development: a leg, so that Five Star will continue to play in three or four market advantage, taking the low road; other one leg, the development of a Best Buy for its high-end line.

However, Best Buy's high-end line has been difficult, despite the three years of exploration, but the shop is still very slow pace, has only three stores in China was the trade that is still not found the Chinese model.

Orient Securities analyst Zhang Ga, said the Chinese market,

Home Appliances Usual approach is to chain shop enclosure, squeeze rivals, which stores the number of wins by the way, Best Buy had in Europe and the United States market with ease, while in China, as the number of competitors in the store's poor, Best Buy can only win by other means.

"Shop shop" model copied to China?

Although denied access to Dorset Best Buy stores to adopt a "store-store" model, but Best Buy in the U.S. market has continued to this model as a strategy for future expansion. Similarly, in Beijing one month before opening shop in Dorset, Best Buy has on October 17 at the Mall of America Bloomington, Minnesota set up shop in stores, on October 31 Woodfield shopping center to open shop store .

"Best Buy rival Circuit City, the U.S. market (CircuitCityStores) is facing closure, which Best Buy also has a warning." Luo Ren-night senior industry experts interviewed said, "Circuit City are known for ' Super Store 'famous open preference for large area stores, but not success. "

The Best Buy in Europe and the United States market has recently tried to try a variety of stores in the innovation, such as specific positioning for women, "she (She)" stores, as well as "BestBuyMobilestores" (Best Buy Mobile stores), which store all the "shop shop" form appears.

Sun people that the business area from Dorset are currently only has 10 thousand square meters, annual output of 1 billion yuan, net profit of 100 million yuan can be seen that there is little area set aside to provide for home appliances stores, Best buy and Dorset cooperation, it is not a simple sense of the supplier.

If Best Buy is the Dorset operation of home appliances, this can be seen as the future home appliances department store will regain a sign? Sun Weimin that household electrical appliances "shop shop" of the forms already exist and have market demand. First, the self of the department store relatively large area required for supporting electrical operation; second, more popular now a large shopping center, there will be "store-store" this pattern appears.

by: gaga

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