Best Buy: applause is not called to buy the Chinese model - Best Buy, Home Appliance Marketplace - t

Best Buy: applause is not called to buy the Chinese model - Best Buy

, Home Appliance Marketplace - t

"Said someone who is very famous, if we can start a business, you do not want to do retail, for me, I was born out of that to do retail." Best Buy President of Asia Pacific Yang Ming's mouth too The "celebrity" is Huang Guangyu, Best Buy, the biggest competitors in China?? Gome's Chairman.

Mainland China five years, only one in Shanghai to open a Best Buy brand stores, public opinion generally considered to be a typical example of acclimatized. Early in July this year, Best Buy vice president, COO and international business KevinLayden leave immediately guess is that business development in China caused by the poor.

Early on in the scene for the Chinese market for several years Chairman of Best Buy China, Lv Weimin officially leave There have been reports since the earthquake triggered personnel. Then, leave Best Buy Beijing Representative Office in Shanghai's second store opening time drags on.

The face of unfavorable news, YANG De-ming has always maintained a professional manager's low-key and cautious. Only when talking about retail, Yang Ming have shown a rare roll the dice. In the 30 years of his career, Young was Ming the Chinese Canadian are in the competitive apparel retail industry, "Retail is a new challenge to the industry daily, and this is my age, but also to do a the reasons for the new industry. "

2007, the Yang Ming joined the Best Buy may, after he was appointed senior vice president of Ports. Before him is such a difficult situation: a Best Buy store, with 1,000 U.S. stores over the country, and more than 600

Suning

Stores confrontation.

Challenge to reporters, said Yang Ming too, "China does not need more of a country the United States or Suning", from the very fashionable, sporty clothing, jump to Sell

Refrigerator

,

Washing machine

Of

Home Appliances

Industry, he is too sexy to let home appliance retailers.

Problem does not scale

"Home appliance retailers do not scale simply raise profitability, which is a ridiculous thing."

Still remember the end of December 2006, Best Buy's first store in the Xujiahui business test, the internal tension by local retail giant, the Macedonian who sent into the shop, inquire into the mystery of foreign brands, even in Best Buy quickly emerge near the Gome and Suning stores it for personal defense.

Of time over the past year, Best Buy's scale is still staying at that one store. Reporter Gome president Chen Xiao, he once declared: Best Buy is not our rivals.

When a reporter asked for comment on Ming Yang was, he admitted some extent, this is true, "From the pure number of stores to see, I (Best Buy) even if one day open a store, Gome not open store, two years later the number of our stores or not they are more. "

Single-store profitability, a Best Buy in China emphasis. In 2007, the Best Buy store one year Xujiahui revenues 34 billion yuan, thus has been able to enter the Best Buy store the world in its top 50.

But the scale of any retail chain that is not the last step of a Hom. Appliance industry experts Luo Qingqi, commented, "home appliance retailers do not scale simply raise profitability, which is a ridiculous thing." However, Ming Yang was that this little "emperor is not urgent, urgent eunuch."

Ming Yang was starting to breakdown of Best Buy's experience, this example have the patience to do it in China: Best Buy began business in 1966, the United States in 1999 to become the number one home appliance chain store; six years before the first out of Best Buy U.S. market, bought Canada's future store (Futureshop), after several years spent as determined program to find the best way to expand.

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