Best Guide On History Of Nike Basketball Shoes

There are various shoes for athletics that someone may pick from at this time

. Someone can choose one because of a sport they play or just for fashion. A top pick for someone that plays basketball would be the Nike basketball shoes.

The company was first created in 1964. When it was first founded its name was Blue Ribbon Sports. After a short time the company changed its name to Nike after a dream about the Greek Goddess of victory by that name. A short time after that the company unveiled the swoosh as their company emblem.

The early sneakers were made with a sole that featured Air Sole units. These soles were made with bags of pressurized gas in them so they would compress at impact then spring back to size. This technology was brought to them by a former aerospace engineer.

In 1984 the company signed Michael Jordan to an endorsement contract. Michael Jordan was, at that time, just entering the NBA and making his presence felt there and in marketing. The year after signing on with Nike his shoe became the signature model for them, the Air Jordan.

The Air Jordan line propelled Nike into the basketball spotlight. Although they were banned by the NBA due to their color scheme not matching the leagues dress code Michael wore them anyways. This further put the Air Jordan line in the spot light as the league would fine him whenever he wore them. The fines were not a big deal for either Michael or Nike because it helped keep the line in the news and the public's eye.

After winning the slam dunk contest in 1986 Michael became more involved in the designing of the Air Jordan line. The line started being made with lighter materials and instead of a full high top were made into a three-quarter cut shoe. Since they were endorsed by one of the biggest stars in the game and were made in non-conventional ways the sales for the Air Jordan line were better than ever. The personal touch really helped add different touches to the line as it was an expression of Michael's thoughts at the design time.

After the success that the Air Jordan line had many other NBA players have also signed endorsement deals with the company. LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, Kevin Durant, Vince Carter, and many others all have signature shoes that are available. Many of these superstars have also become more in tune with the designing of their line to make sure they are truly signature lines for their personalities.

Nike basketball shoes are well endorsed by top NBA players from today and the past. Any of these lines would be a good choice for someone seeking a shoe that is fashionable and effective on the court. The fact that many of the players help design their lines keeps the choices personalized for each player and different than what other companies put out.

by: Carol Thompson

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