Best Internet Marketing Practices For Your Website
In todays online environment, almost everyone is aware about Search Engine Optimization
(SEO) but still there are a few people who do not know about SEO and its purpose. In a nutshell, SEO is a procedure for making your websites rank well in search engine result pages (SERPs) against most relevant keywords of your site so that people from all over the world searching for a specific keyword can find your site easily and visit your site to look for their required information, products or services etc.
More traffic on your website would result in more business transactions. Hence, Search Engine Optimization is a one of the business promotion and marketing strategies without which no business can survive and get edge over its competitors in todays dynamic business environment.
Most important factors in search engine optimization of any website are quality and unique content, quantity, quality and relevance of backlinks and appeal for human visitors. Here are some dos and donts of search engine optimization campaign of a website.
1. Do not copy content for you website from any other site. Just make your own unique content for your website which is most relevant to your website ad business niche and at the same time may attract people visiting your website.
2. Regularly update your website with some fresh and interesting content. Adding a blog at your website and blogging about two times a week would be a great job.
3. Use internal linking structure of your website effectively to help search engine crawlers and human visitors easily surf through your website.
4. Do not stuff your website content with lots of keywords as this will result for your website getting penalized from search engines.
5. Use e-mail marketing campaigns of your newly launched products or services and news with links to your website.
6. Write useful and interesting articles and submit to article submission sites which will result in increased backlinks and visitors for your website.
7. Optimize you Title, Description and Keywords according to most relevant keywords of your website.
8. Useful social media like Facebook, Twitter and Linkedin etc. and share some interesting and useful information and news about your website and niche on social media websites.
9. Do not use Click here or Read more in the internal linking structure of
your website instead use keywords in anchor texts.
10. Use Image Alt Meta Tags for images on your website because search engine crawlers cannot read images on your website. Alt Tags help search engines read images on your website.
11. One webpage of your website must be made to target only one keyword at a time.
12. Do not use Flash, Frames or AJAX on your website as these are not
considered to be good in the eyes of search engines.
13. Use video marketing campaign for increasing relevant traffic to your website.
14. Do not forget to submit sitemap of your website in search engines and also check sites webmaster tools to check and fix crawl and other errors on your site.
15. Also use search analytics to monitor traffic at your site and use it to evaluate different online marketing and SEO strategies and their impacts on your websites traffic.
by: David Morson
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