Best Methods For Magnificent Landing Pages
Great landing pages are essential to maximizing conversions
. It does not matter what you sell, you might not even sell anything at all, just trying to build your email list of possible customers. But whether you sell anything directly from the landing page, or just gather email addresses, one thing remains consistent through all landing pages, and it is that they must gain the maximum possible amount of conversions from your users.
By conversions what were saying is the percentage of people who visit your page, and then continue to carry out whatever it was you wanted them to , or making a purchase or filling out a registration newsletter form, any user who completes the action you wanted them to is a conversion.
So what is it that makes a good quality landing page? There are obvious things that every single landing page should include, and its these items that we will discuss here, of course, each of you will have a purpose for you landing page that means you have specific requirements, but what we talking about here is for all landing pages, no matter what subject or what you want your visitors to do.
So let's begin with the most important aspects of a good landing page, which is of course the call to action. A call to action is an element or a combination of elements on the page that encourages the user to perform the required action. The most important thing for a successful landing page is that there is a clear call to action. The call to action must be so clear so visible that no visitor is left in doubt what to do to move forward with whatever it is that you try to make them do.
Make sure your form stands out with a great title above the form in large bold characters that will tell the customer to either get started or fill out the form etc, just be certain the title stands out and that it is brief and to the point to immediately let the customer know what they should do next.
This perfect title generally works very well when aread on an arrow type graphic that points to the first section of the form, title and arrow work together to make it thoroughly clear to visitors when they must begin, and what it is that they need to do.
One more addition is some bullets to emphasize the main benefits of what you have to offer, keep the number of bullet points to a minimum, say a maximum of 4 or 5, and like the heading keep them short and to the point. Visitors should not have to read very much on your landing page to understand what it does, make sure all the text gets to the point quickly. Testimonials are a terrific way to increase conversions, as they help to install some assurance that the visitor will feel good that other customers have been before them and had a good experience of your offer, and if a customer feels good then they are much more likely to implement the action you want them to . In the supplementary information and opinions are is also the place to once again show your form, the customer may at this point be convinced that they want to take you up on your offer, so you should make it obvious and easy for them by having the form right there in front of them when they have finished reading the bottom of the page.
The last point we'll look at is that of experimenting with your landing pages. There is nobody on earth that can give you a landing page and know that it will be the highest converting landing page you will get. To get the highest sales you need to experiment with your landing pages and maintain good records of the results of each1. In this way you can pin down your landing pages repeatedly until you come to a page that converts well in comparison to all the others landing pages you have tested. The tips above will put you on your way to creating good quality landing pages, and achieving good quality conversion rates, the work is long, and can be time consuming, but the result is well worth it, with optimized landing pages you can convert visitors at 5 or 10 times the rate of a poor, or average, landing pages, making it extremely worthwhile putting in the effort.
by: Jake Dean
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