Best PPV Advertising Practices
Best PPV Advertising Practices
Best PPV Advertising Practices
PPV advertising is a form of paid marketing through the use of AdWare. Adware is typically installed as part of other software packages. Unlike Spyware, AdWare is legitimate software and is legal.
Many people know about "sponsored links" and advertising using search engines but may not be aware of AdWare advertising. AdWare has been with us for a very long time. In the following paragraph, learn quickly about when AdWare got started on our computers.
AdWare - When And How
About 15 years or so ago, some ISPs decided to give the computer user free internet access on the condition that the user agrees to view advertisements.
The installed AdWare makes highly targeted ad suggestions based on your browsing habits. E.g. when searching for "trucks", the adware will detect this. The software then shows you relevant ads for "Ford" or perhaps even "Jeep" depending on what you were previously browsing.
By showing the user relevant information, AdWare was supposed to be helpful to the internet user. Of course, the internet changed and evolved and our browsing habits did too. And so it was that the AdWare networks grew and allowed a new form of paid advertising.
PPV Advertising Uses AdWare
Typically, most adware is bundled with the installation packages of online games. AdWare components are installed alongside some online games that you would perhaps find on Facebook and other online venues. The adware most likely will be installed as a helpful "toolbar".
Adware is a legitimate and legal method of advertising and marketing using sofware and the internet.
Though PPV advertising is prevalent, it is not as well known as PPC advertising.
A great advantage of PPV advertising is that with PPV you can target keywords and URLs. PPC advertising can be costly but PPV may be significantly cheaper and still be highly relevant and targeted.
PPV Advertising Tips
PPV advertising is the same as PPC advertising. Marketers bid on certain keywords and phrases. A high starting bid may indicate high keyword popularity.
An added advantage of PPV advertising is that you can bid on URLs. Here are some PPV advertising tips that I would suggest for your marketing campaigns.
First gather some keywords that you are researching. Now use those same keywords and plug them into the search engines. We are interested in the URLs that come up for those specific keywords.
Select up to 20 of the resulting URLs from your search; this should give you a good start. Now, instead of bidding on the keywords, bid on the URLs.
These PPV advertising bids will likely not cost more than 2-3 cents per view. And this is significantly cost-effective when compared to PPC advertising.
Some PPV Advertising Musings
PPV advertising happens when browsing. You will see either pop-up or pop-under windows. For most internet users, this is an interruption to their regular browsing. Your target may be annoyed by this perceived interruption.
Since it is an interruption, you need to make sure that what you offer is of high value and relevancy to the user. For PPV advertising, you will find that your CTR numbers are significantly lower than PPC numbers.
Ensure that your PPV advertisement is highly congruent and relevant to the user. If it is congruent and relevant to the search keyword or URL that triggered it, chances are likely that your recipient will be pleased.
Starting your paid marketing online with PPV advertising is a great start. PPV advertising rewards patience, excellent keyword research and great copywriting. Good luck.
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