Best Practices For Transpromotional Printing-aarkstore Enterprise Market Research

Best Practices for Transpromotional Printing-

This 85-page report provides an easy-to-read yet detailed overview of the market for transpromotional printing, the technolog(ies) involved, design issues, examples and case studies, and strategies for companies seeking to get involved in this hot graphic communications application.

Table of Contents :

Introduction

About Transpromotional Printing

About the Present Report

How This Report Is Organized

For More Information

Section 1: The Market for Transpromotional

Who Uses Transpromotional?

Why Do Companies Produce Transpromotional Materials?

FLOAT Marketing

Leveraging Data

Leveraging Relationships

How Do You Create Transpromotional Materials?

Transpromotional Examples

Credit Card Statements

Sales Receipts

Monthly Bills

Hotel Receipts

Tickets

Travel

Online Banking

E-Commerce

Whose Message?

Some Caveats

Color or Black-and-White?

Static or Dynamic?

Novelty-Based Marketing

Variable or Static?

Where Do People Produce Transpromotional Materials?

Transactional/Transpromotional Trends

Transactional Moving from Cost Center to Profit Center

Color Printing is Dominating

All-Digital Printing Replacing Preprinted Shells

Rollfed Replacing Sheetfed

Duplexing Common but Kludgy

Inkjet Muscling in on Toners Dominance

Advantages of Inkjet Printing

Disadvantages of Inkjet Printing

Its All About Creativity

Transactional/Transpromotional is Subject to the Same Media Mix Issues as

Other Applications

Electronic Bill Pay

Onward

Section 2: Transpromotional Technology

The Basic Process

Alphabet Soup

Best Practices for Transpromotional Printing 5

Copyright 2009 WhatTheyThink

Equipment Manufacturers

Agfa (www.agfa.com)

Dainippon Screen (www.screenusa.com)

HP Indigo (www.hp.com)

IBM/InfoPrint Solutions (www.infoprintsolutionscompany.com)

Kodak Versamark (graphics.kodak.com)

RISO (www.riso.com)

Xerox (www.xerox.com)

Variable-Data Printing Software

Atlas Software (www.atlassoftware.com)

Bitstream Inc. (www.bitstream.com)

DeskNet Inc. (www.desknetinc.com) DeskNetAPS

DirectSmile (www.directsmile.us)

Edmond Document Solutions (www.edmond.nl/en)

Electronics for Imaging (EFI) (www.efi.com)

Elixir Technologies Corp. (www.elixir.com)

EMC Document Sciences Corp. (www.docscience.com)

GMC Software Technology (www.gmc.net)

Hewlett-Packard (www.hp.com)

Kodak (graphics1.kodak.com)

L2 Solutions (www.l2soft.com)

Lexigraph (www.lexigraph.com)

Meadows Publishing Solutions (www.meadowsps.com)

MindFire (www.mindfireinc.com)

Objectif Lune (www.objectiflune.com)

Pitney Bowes Business Insight (www.g1.com)

Press-sense Ltd. (www.press-sense.com)

PrintSoft Systems (www.printsoft.com)

Printable (www.printable.com)

Saepio Technologies (www.saepio.com)

Xerox (www.xerox.com)

XMPie (www.xmpie.com)

Section 3: Transpromotional Opportunities and Challenges for Commercial Printers

Opportunities in Transpromotional

Trans is Essential Mail

Printing Equipment is Expensive for Prospective Insourcers

Commercial Printers Can Aggregate Additional Work

Transpromotional May Require Multiple Printing Processes

For more information, please contact :

http://www.aarkstore.com/reports/Best-Practices-for-Transpromotional-Printing-39342.html

by: aarkstore enterprise

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