Best Small Business Marketing Tampa
One of the most effective and easiest ways to attract new clients is to get existing
, loyal clients to buy more and additional products from you.
Think about it: you have already established a relationship with them so why not continue with that relationship?
Consistently offer them new and valuable products that reinforce the trust they have in your products and your small business.
Keep the communication (emails, newsletter, calls, videos, etc.) with your customers very informative so it doesn't feel like you are hard selling them with each message.
For example, a personal chef sends her existing clients an email newsletter with her newest weight-loss menus, tips on how to preserve cooked meals, tips on how to organize a birthday party, a graduation, a wedding, etc.
When she then offers you her catering services for your next Holiday Party,
you will think of her as an expert you came to trust and most likely schedule the event with her.
On the other side of the scale lies, of course, finding new customers.
One of the major and most effective ways to entice new clients is to join forces with other complementary small businesses.
What I mean is you look for small businesses who have a valuable service or product in the same market as you but are not directly competitive to you.
Think of a hairdresser partnering up with a spa for instance.
Then you agree to offer each others services or products to each others clients.
By doing this you get exposure to a whole new client base.
Setting up a marketing business partnership is very simple and
is not a legal partnership at all.
You just make your potential partner see how they will benefit from the partnership as much as you and stipulate some things in a simple letter and away you go.
It is a WIN-WIN situation for both parties involved.
All you need to do is be open all the time and look for possible partners that can help promote your small business.
And, think about it, there are now potential marketing business partners just around the corner.
Another means of gaining new customers is by referrals from current customers.
The straightforward method is to simply ask for referrals.
Of course, to make it worth your customer's while, you can offer them a reward for their referral, such as a percentage discount on their next order or a free gift, redeemable when their referral has completed their first purchase with you.
Additionally, to entice both the referrer and the referee,
you can provide your customers with referral certificates they can share with their friends and colleagues.
The certificate can be for a new customer gift or discount.
The certificate will have a place for the referrer to write their name,
so when the referee redeems their certificate, you know who referred them and can reward them.
A referral program can be a WIN-WIN-WIN for you,
your customer and your new customer.
by: mdewitte
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