Best Url Practices

In the SEO world we are never far from advice on how to optimise our content

, the most beneficial website layouts and even what links to include and where. However something as important as a websites actual address can often bypass this attention. Despite this, your URL can have a big bearing on your sites online success and it is important to keep to the best practices to give it the best chance of succeeding.

What is a URL?

A URL, or Uniform Resource locater, describes your site to both human users and search engine bots, which is why keeping them accurate and up to date is so important. There are certain necessary specifications for URLs as well as general approaches that lead to your site being visited more often.

What should my URL look like?

In order to comply with Internet Explorer, all URLs should not exceed 2083 characters in total, so makes sure yours is within the limit or you may have already wasted all your previous SEO efforts to date.

Keep them brief and descriptive. Shorter URLs and those which read more clearly are not only more search engine friendly, but give readers a better idea of what they are likely to find on your page. This not only increases the likelihood of them following your link but can also significantly reduce your bounce rate.

Use hyphens to separate words. Hyphens should be the only form of punctuation separating your words, not spaces or underscores.

What are the benefits of good URL Practice?

Putting the time in to create semantically correct URLs has a number of advantages when it comes to visitors and search engines:

They make more sense to both humans and search engines and generally look neater and more inviting. Lengthy URLS stuffed full of numbers and symbols can be a deterrent.

You are more likely to receive search engine referred traffic because your keywords will naturally appear in your URL.

Well written URLs also have the ability to serve as their own anchor text when copied and pasted as links into forums, blogs and other places on the web.

A good URL forms the basis for overall success in your SEO campaign and once you have completed this task, your time will be freed up to concentrate on optimising your pages and the rest of your strategy.

by: seopositive

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