Best Ways To Use Promotional Products

Promotional products are great ways for you to improve awareness for your brand

. Basically, promotional products are items or merchandise with printed logos and are used to promote, advertise and market a certain event, brand, company or cause. The most common promotional products include pens, notepads, key chains, stickers and umbrellas. Most, if not all companies use promotional products. Not all of them, however, are able to use this method properly or effectively. What are the best ways to use promotional products for your company or brand?

Consider the Target Market When Choosing Promotional Items

You are doing this to attract a certain target market. Whether your client pool consists of moms, teenagers, fishermen or office workers, make sure that your items are directed towards these people. For example, if your target market consists of athletes or sports enthusiasts, giving out tumblers or towels is a much better idea than key chains or umbrellas. All of the aforementioned items are common promotional products. Its all about choosing the right one.

Make Sure to Leave an Identity

The basic idea is to have your contact details and other important information printed on your promotional product. The basics include the company logo, company name, address, phone number, e-mail address, website and sometimes even the slogan or tag line. Also make sure that the product itself has anything to do with your company and leaves an identity on its own. As a start, consider color combinations. Also consider shapes that resemble your logo or your companys ideas. For example, if you are an environment-friendly company, you might want to go with environment-friendly products such as Eco bags in supermarkets.

Be Practical Instead of Extravagant or Stingy

One of the most common mistakes is to base everything on price. Just because you give out something expensive means people will love your company. In the same way, giving out something less expensive doesnt mean people will think you are lousy. Remember that what people remember is the impression of your item, not its cost. If you feel like giving out something extravagant, you can do it in a different way like giving it as a prize for a raffle promo.

Be Creative and Updated

Lets say you have been in the business for a very long time and during the past few years, youve been giving out stress balls and it turned out okay. It does not mean, however, that it will work again this year. Sure having a consistent identity is great, but when it comes to promotional products, you might want to research a bit on what is new or what people want. Giving out the same thing over and over again will become boring and people will think you are giving out promotional items just because every other company is doing it. Promotional items are things that you want your customers to look forward to so make an extra effort to surprise them. You can ask companies that sell promotional items about the trend. You can also research online or read blogs about marketing and advertising experts about their ideas.

by: LetterNote

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