Beverly Hills & Rodeo Drive

For glam, chic and bling, think Beverly Hills

For glam, chic and bling, think Beverly Hills. And once you're in Beverly Hills, think Rodeo Drive. No three -plus blocks in the world can touch Rodeo Drive as a gathering place for designer label and haute couture fashion. Boutiques boasting the highest of the high-end names in high-style garments and accessories are clustered in dazzling concentration. Nowhere in the world are so many paying so much for such quality on one magnificent stretch of road. The best of the best from international clothiers, salons for the well-groomed, shoes for the well-heeled, jewelry and time pieces, fine art and antiques, Rodeo Drive is a mecca for merchants and shoppers alike. Rodeo Drive came into being around 1906. It was the main thoroughfare in the center of the first subdivision of housing built by the Rodeo Land and Water Company. Mexican settlers making their way north through southern California had gathered there naming it "El Rodeo de las Aguas." or "gathering of the waters." With ample water for an abundant agriculture, grapes, roses and foods were plentiful and the area beckoned to prosperous settlers and soon after, merchants. Hollywood's celebrities and VIPs supported the glitz of the world's most expensive and stylish goods, and the Rodeo Drive we know today was born. In this town of stretch limos, Lotus Europas and Rolls Royce Silver Clouds cruising the most famous avenues in the world: Sunset Boulevard, Santa Monica Boulevard, Wilshire Boulevard, and of course, Rodeo Drive, arguably the most expensive three or four blocks of internationally known shops on the continent. Tourists and locals alike delight in window-shopping through this unbelievable selection of stores. Just a few of the more well-known include: Anne Fontaine, Bebe, Bulgari, Cartier, Chanel, Christian Dior, Coach, DeBeers, Dior, Giorgio Armani, Gucci, Herms, Louis Vuitton, Montblanc, Prada, Ralph Lauren, Tiffany & Co., Valentino, Versace, and Yves Saint-Laurent. The Rodeo Drive Walk of Style was introduced in 2003 by the City of Beverly Hills and the Rodeo Drive Committee to honor style legends for their contributions to the worlds of fashion and entertainment. Selected by an independent group of representatives from the media, entertainment and fashion industries, the Rodeo Drive Walk of Style honors industry leaders with a lasting tribute that commemorates their life-long achievements. Honorees are presented with permanent plaques featuring their personal quotes and signatures, which are then embedded into the sidewalks along Rodeo Drive. The symbol for the Rodeo Drive Walk of Style, a sculpture entitled "Torso," created by world-renowned artist Robert Graham, has become a focal point of the famed street. Standing 14-feet tall at the intersection of Rodeo Drive and Dayton Way, "Torso" is made from solid aluminum blocks and mounted on a bronze pedestal. Rodeo Drive also hosts several fun and exciting events throughout the year. The most famous being the Rodeo Drive Concours d'Elegance, a Father's Day tradition. Concours d'Elegance is an exclusive display of luxury automobiles set against the backdrop of world class Rodeo Drive boutiques. Celebrating the unique relationship between the automotive, fashion and entertainment industries, the spectacular car show is free and open to the public.

Beverly Hills & Rodeo Drive

By: Alice Shown

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