Beyond Expectations - Getting The Most Out Of 'like And 'share'

At its roots, Facebook "Likes" and social networking "Shares" create opportunities

to be more involved, and they reward increased and thoughtful involvement more than automatic, disinterested participation. Actively read through communities touching on a brand's interests and look for the "Likes" and referrals others are following. Provide commentary for your brand, as well as for the interests of others, and people will respond out of courtesy. The brand that behaves like a human will receive human consideration, while the brand that acts like a robot will be blocked out automatically.

Beyond Expectations - Getting The Most Out Of 'like And 'share'

By: Gen Wright

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