Major media events such as the recent Football World Cup in South Africa are the perfect opportunity to increase marketing efforts
. Major sports brands adidas and Puma saw the opportunity and invested more in their mobile marketing campaigns.
According to reports; in the three months from April to June 2010, global mobile advertising grew by 61 percent and sports brands took advantage of the World Cup to promote their soccer-related content.
International sports brand giants took steps that even the smallest business can take. They integrated mobile marketing into their advertising campaigns to increase brand recognition and grow profits.
Mobile marketing is an easily accessible and affordable way to allow your customers to interact with your advertising campaign, and you do not need to wait until the next world cup to take advantage of it.
Planning a new advertising or promotional campaign to tie in with the timing of a big event is an effective way to capitalise on media coverage and audience interest in the subject. A business can time their campaign alongside the latest local or national celebration or a big event.
Creating your mobile marketing campaign to include key words relating to the event in the media allows a campaign to benefit from the repetition of key words. A campaign using "football" as a key word during the World Cup provides a timely and very easy way to grab an audience's attention.
Being aware of what is coming up in the media and aligning mobile marketing campaigns to suit, allows a business to benefit from heightened interest in the topic. By grabbing the attention of the listeners a successful mobile marketing campaign can be translated into sales. A quick and simple key word allows the audience to easily interact with the business. Making the key word relevant to major media events makes great business sense.