With its centuries of history mixed with modern holiday facilities, great beaches and the Mediterranean, Hotels in Cyprus has enjoyed a good tourist industry over the years.
But destinations newly offered in Europe to tourists has taken away some of her visitors to pastures new - notably Egypt and Turkey.
Last year the number of people taking holidays in Cyprus fell by over ten per cent, leaving many hotels with plenty of empty bedrooms and restaurants and bars taking on fewer locals.
A dual impact of the recession in Europe and the impact of the cost of Euros for British tourists can be identified as the reasons for the decline - Holidays in Cyprus are as attractive as they have even been and the weather in Cyprus lived up to those who did visit expectations.
Apart from the volume of Europeans taking holidays anywhere last year falling for the first time in a long while, cheaper destinations outside of the Euro zone were promoted heavily by tour operators in the important UK market.
Hotels in Egypt and Turkey are less expensive than Cyprus, and while tour operators pass on some savings to the consumer, it is also more profitable for the tour operators to sell the Egyptian and Turkish hotels than the hotels in Cyprus.
But bad news for the Cyprus holiday industry isn't necessarily bad news for the tourist - quieter restaurants, more space on the beach and some good offers for late booked Holidays in Ayia Napa all add up to why a trip there now will make sense for those who are considering it.
Villa holidays could well come down in price as well as specialist companies reduce their prices for villa holidays in Cyprus this summer and autumn.