Big Gamble This Year, The Three White "appliances To The Countryside"
Recently, in 2010, CCTV Advertisement Tender, household electrical appliance enterprises figure again in the public's sight
. "Three comprehensive domestic
White Giant Galanz , Gree, Midea into more than 400 million yuan, more than gold to re-occupy the CCTV Lot of advertising resources. Among them, Galanz Group spent nearly 150 million yuan, eventually winning network news, weather, focus, and other advertising resources of gold tenders. "Local home appliance chain industry, one insider.
The CCTV bid information provided by the summary shows the total bid amount of household appliances increased by 80% a year or more, is second only to
Home Building materials industry, the second largest growth industry. It also means that the next 2010, Hangzhou, consumers will once again all the columns in the CCTV appliances frequently see figures of giants. The late 90s of last century, the first time CCTV appliances business advertising tender darling, who was born a "Standard King" more than love and backgammon. To enter the 21st century, with the home appliance industry profitability plummeted star CCTV tender replaced Mengniu, Yili, and other fast moving consumer goods giant Procter & Gamble.
"White giant in 2010, CCTV tender coming back, and last year's introduction of the '
Appliances to the countryside ',' Appliances TM to 'so closely related to good policy. While consumers in rural and 34 great influence on the CCTV market is the household electrical appliance enterprises 'appliances to the countryside' to enhance brand awareness in one of the best platform. "
Zhejiang Gome of the responsible person. To "home appliances to the countryside" as an example, the first 10 months of last year, there are 17 involved in "bringing home appliances" business
Sell Income of more than 1 billion yuan. CCTV bid as a first time and spending a large amount of money in the home appliance industry leader, Hangzhou region associated Galanz Group Leader and concluded that: "'appliances to the countryside' policies of the introduction of household appliances in particular, absolute domestic appliances business is a big positive. Last year,
Financial The context of the crisis, the Group's three pillars of the product microwave ovens, air conditioners, electrical life is still achieved 60%, 125% and 300% increase over conventional, incremental lot is 34 towns and the rural market contribution. "In 2010, CCTV tenders after the tender has not been involved in CCTV spent heavily Galanz Group, won multiple gold tenders advertising resources, industry attention.
For white CCTV giant to return to the tender team leader, also interpreted as the industry is home appliance industry in 2010 reflects confidence in the economic situation, see "appliances to the countryside" and bring new market opportunities policy. "We are very optimistic about the economic rebound this year, the tremendous opportunity. Our goal is leveraging 'appliances to the countryside' policies, to create an integrated white leadership brand." Galanz Group spokesman Lu Ji, Lie said.
Relevant statistics show that last year the first 10 months, the country sales of home appliances to the countryside products 27.878 million units, sales of 50.84 billion yuan. Sources said the Ministry of Industry, Commerce and other ministries are in the pipeline on the "home appliances to the countryside" to reform, the direction of home appliances to the countryside of products including the elimination of price caps and subsidies to simplify procedures. The industry is generally expected that this year's "home appliances to the countryside," the market is expected to further enlarge.
Big Gamble This Year, The Three White "appliances To The Countryside"
By: blairzhang
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