Biggest Mistakes to Avoid in Email Marketing

Biggest Mistakes to Avoid in Email Marketing

Email marketing is currently one of the best tools sellers can use when promoting their product. It has all the hallmarks of a great campaign direct access to the intended buyers, easy to create and inexpensive. However, when not done properly, email marketing can still be a big failure. Following are some of the biggest mistakes that internet marketers should avoid as much as possible.

Not Getting Permission

Permission is pretty easy to get so it's a bit surprising that there are still lots of website that send

Email without consent. The fact is that without permission, whatever email spent is basically SPAM and individuals will likely mark it as such. With enough spamming complaints, being blocked is actually possible so make sure to get the person's permission first before sending them mail. This can be done by offering something important like a coupon, information or discounts on items.

Not Putting a Link on the Message

Not putting a link to the advertisement is basically stopping people from knowing further. Create a link and allow them to explore the main site themselves and if they like what they see, then this would automatically lead to a subscriber and possible customer. Links are also more helpful than placing logos because some mail today are capable of blocking pictures. Instead, place an ad in plain text and make it lead to somewhere more eye catching.

Not Summarizing the Content

When it comes to email marketing, brief is always good. Readers are actually very lazy when it comes to reading email's and often just glaze over information if it is packed in three paragraphs or more. Keep the content focused on just one topic and make sure it comes with a call to action. Additionally, the content must be reader friendly and composed of large fonts that may be viewed without the reader having to squint. Bullets and numbering are also a good method of keeping reader attention as well as creating small but multiple paragraphs.

No Exit Option

Every email marketing effort should provide a choice for the receiver to stay or get out of the program. If a person stops responding to the email, this basically means they are no longer interested with the information. Hence, an exit strategy preferably an "unsubscribe" button should be available. Although this may sound counterproductive, this actually builds the company reputation by showing that they are not spammers.

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